senayan co. Corporate identity by Ahmad Noor Setia

corporate identity

senayan co. corporate identity - Introduction

These guidelines have been created to assist brand guardians to deliver consistent messages that serve to build the profile and value of the identity in the mind of its users and audience. The design scheme is composed of a number of core elements that come together to create a distinctive look and feel that makes the brand instantly recognisable. The following pages will guide users in designing and producing compelling communications with a high degree of creative flexibility.

senayan co. corporate identity - Table of Contents

Introduction Table of Contents 01

History of The Brand

03 04 04 05 05 05

Branding Platform Brand Vision Brand Positioning Brand Essence Brand Personality Brand Value

07 08 09 10 11 12 13

Brand Identity Logo Concept Subsidiary Logo Color Identity Color Configuration Typography Unnacceptable Usage

17 18 19 20 21 22 23

Application Guidelines Business Card Letterhead Letterhead (Subsidiary) Envelope Envelope (Subsidiary) Clothing Uniform

History of The Brand

senayan co. corporate identity - HIstory of The Brand

Starting from a family who loves automotive, in 2018 we tried to create a digital platform related to automotive. And then the name "senayan.garage" was born. We chose the name "senayan" because Senayan is one of the areas in Jakarta that has become the center of a trend, especially for automotive in the 2000s era for our generation, millennials, until now. From selling automotive-related things such as cars, motorbikes, to other equipment, we are also developing into other hobbies that are being loved by young people who like to hang out at Senayan. Finally, now we have decided to use the Senayan name as our big company, namely "senayan co." and start separating the things we sell according to the categories.

The brand that we will build are "senayan.garage" which focuses on selling vehicles and all spare parts. "senayan.hobby" which focuses on various trendy products such as premium fashion brand, sports equipment, art items, and other hobby items. "senayan.house" which focuses on selling properties such as houses, shops, or land. And the last one we are preparing to expand into culinary with the name "senayan.food". With the use of the name "senayan" we hope to be a one-stop solution that can provide anything about trend and luxury from time to time.

Branding Platform

senayan co. corporate identity - Branding Platform

Brand Vision To become a leading digital platform that focuses on discussing and trading various luxury needs such as cars, properties, hobbies, to foods.

Brand Positioning A good place for you to buy and sell luxury needs.

senayan co. corporate identity - Branding Platform

Brand Essence Everyone wants to be famous, up to date, and be able to own luxury goods

Brand Personality Bold, elegance, sophistication, and modern.

Brand Value Luxury, high society, innovative.

Brand Identity

senayan co. corporate identity - Brand Identity

Logo Concept The logo concept is Logotype. Futura is considered a Geometric Sans Serif that shared many of the idioms of the Bauhaus design style that was popular in the early 20's and 30's. The typeface is characterized by simple geometric shapes, such as circles, squares and triangles, and low-contrast, even strokes. Clean and bold character allows the eyes of the audience to identify the brand quickly and clearly. Black color in psychological symbolism has the meaning of elegance, wealth and sophisticated. Black also reflects courage, center of attention (especially the opposite sex), calm, determination, strength, and determination. Yellow is the most noticeable of all colors to the human eye. The radiant color of yellow promotes happiness and optimism in the observer. Yellow is said to promote happiness more than any of the other major colors. Believed to have an influence on the left side of the human brain, yellow helps foster strong analytical thinking.

senayan co. corporate identity - Brand Identity

Subsidiary Logo Each subsidiary brand has its own focus according to its name. To distinguish them, the logo must be made according to the characteristics of each brand.

Focus on things related to automotive. For this reason, the addition of the "garage." logotype that has an automotive nuance and reflects speed to strengthen the brand. Focus on things related to hobbies. For this reason, the addition of the "hobby." logotype with an artistic nuance to strengthen the brand. Focus on property-related matters. An then the addition of the "house." serif logotype by inserting the icon of 2 pillars on the letter "H". Focus on things related to food. And the addition of the “food.” logotype with an old-style serif type aims to add an elegant impression..

senayan co. corporate identity - Brand Identity

Color Identity #231F20 C 0, M 0, Y 0. K 100 R 35, G 31, B 32 #FFC20E C 0, M 25, Y 100. K 0 R 255, G 194, B 14 #808285 C 0, M 0, Y 0. K 60 R 128, G 130, B 133 #E6E7E8 C 0, M 0, Y 0. K 10 R 230, G 231, B 232 #FFFFFF C 0, M 0, Y 0. K 0 R 255, G 255, B 255

Color is an important element for building visual unity, so it's important to use it correctly and consistently to convey character, equity, and a strong brand. The selected identity colors have been designed for use in a variety of applications across a variety of media, such as print and digital so that they are consistent. For print use, Pantone is the only color system that can produce the right colors for identity use. It is highly recommended to use it as a top priority. If Pantone colors are not available, you can use the CMYK process color versions for printing purposes, and the RGB color versions for digital purposes such as mobile apps, websites, or social media.

senayan co. corporate identity - Brand Identity

Color Conﬁguration The preferred color configuration for the primary logo is full colored (Black and Yellow) and should always appear on a white or bright background. All configurations are available in a reverse format and for use on various colored backgrounds. Each is available in full color and monochromatic.

Secondary Logo

senayan co. corporate identity - Brand Identity

Futura Bold ABCDEFGHĲKLMN OPQRSTUVWXYZ abcdefghĳklmnopqrs tuvwxyz 0123 456789 ~`!@#$%^&*()_+-=,./ \:;’”?<>{}[]

Futura Medium ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz 0123456789 ~`!@#$%^&*()_+-=,./ \:;ʼ”?<>{}[]

Typography Typography is an important aspect of a company's brand identity. Typography plays an important role in communicating a message. Careful use of typography reinforces identity and ensures clarity and harmony in communication. Futura Bold is to be used for head-

ings and introductions. Headlines can be upper and lower case or all lower case.

Futura Medium is the secondary typeface and to be used for body text in upper and lower case, or can be used for Headlines in all upper case.

senayan co. corporate identity - Brand Identity

Unnacceptable Usage It is important to maintain the integrity of the logo. The logo may not be redrawn or altered in any way under any circumstances. This includes: 1. Logo distortion 2. Shadowing the logo 3. Rotating the logo 4. Changing color of the logo 5. Outline the logo 6. Changing position of the logo 7. Using a multicolored background 8. Recreate the logotype

Application Guidelines

senayan co. corporate identity - Application Guidelines

90 mm

C 0, M 25, Y 100, K0

senayan.garage

senayan.hooby 50 mm C 0, M 0, Y 0, K 0

senayan.house

senayan.food

C 0, M 0, Y 0, K 60 C 0, M 0, Y 0, K 100

10 mm

(Futura Bold, 9 pt) C 0, M 25, Y 100, K 0

(Futura Medium, 9 pt) C 0, M 0, Y 0, K 100

30 mm

10 mm

5 mm 10 mm

Riczki Rachmadanny CEO

(Futura Medium, 9 pt) C 88 M 0, Y 88, K 0 Oﬃce (Futura Bold, 6 pt) C 0, M 25, Y 100, K 0 (Futura Medium, 6 pt) C 0, M 0, Y 0, K 100

5 mm

50 mm

Jl. Daksa I No.11, Keb. Baru

+62 856 8305 293

Jakarta Selatan, DKI Jakarta

leonardodavinciz

Indonesia12110

rachmadanny.riczki@gmail.com

5 mm

90 mm

Business Card Business card design is illustrated here and should be provide adequate guidelines for preparing final artwork for the printer.

senayan co. corporate identity - Application Guidelines

20 mm

80 mm

20 mm

10 mm 10 mm 30 mm To: Fulan Bin Fulan Adrress: Senayan, Indonesia

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(Futura Medium, 14 pt) C 88 M 0, Y 88, K 0

297 mm

(Futura Bold, 8 pt)

C 0, M 25, Y 100, K 0

(Futura Medium, 8 pt) C 0, M 0, Y 0, K 100 C 0, M 25, Y 100, K0

30 mm 5 mm 10 mm

Oﬃce Jl. Daksa I No.11, Keb. Baru Jakarta Selatan DKI Jakarta, Indonesia 12110 senayan.garage

senayan.hooby

senayan.house

senayan.food

C 0, M 0, Y 0, K 10 C 0, M 0, Y 0, K 100

210 mm

Letterhead Letterhead design is illustrated here and should be provide adequate guidelines for preparing final artwork for the printer.

senayan co. corporate identity - Application Guidelines

20 mm

80 mm

50 mm

20 mm

10 mm 10 mm 30 mm To: Fulan Bin Fulan Adrress: Senayan, Indonesia

(Futura Medium, 14 pt) C 88 M 0, Y 88, K 0

297 mm

(Futura Bold, 8 pt)

C 0, M 25, Y 100, K 0

(Futura Medium, 8 pt) C 0, M 0, Y 0, K 100 C 0, M 25, Y 100, K0

25 mm 5 mm 10 mm

Oﬃce Jl. Daksa I No.11, Keb. Baru Jakarta Selatan DKI Jakarta, Indonesia 12110

C 0, M 0, Y 0, K 10

senayan.garage

C 0, M 0, Y 0, K 100

210 mm

Letterhead (Subsidairy) For subsidiaries, the position of main logo is the subsidiary logo that you want to use, and the company logo is on the bottom right.

senayan co. corporate identity - Application Guidelines

10 mm

80 mm

10 mm

35 mm

20 mm

110 mm

Oﬃce Jl. Daksa I No.11, Keb. Baru Jakarta Selatan DKI Jakarta, Indonesia 12110

(Futura Medium, 8 pt)

senayan.garage senayan.house

senayan.hooby senayan.food

220 mm

C 0, M 0, Y 0, K 100

Envelope Envelope design is illustrated here and should be provide adequate guidelines for preparing final artwork for the printer.

senayan co. corporate identity - Application Guidelines

80 mm

10 mm

50 mm

10 mm

35 mm

20 mm

110 mm

Oﬃce Jl. Daksa I No.11, Keb. Baru Jakarta Selatan DKI Jakarta, Indonesia 12110

(Futura Medium, 8 pt)

senayan.house

220 mm

C 0, M 0, Y 0, K 100

Envelope (Subsidairy) For subsidiaries, the position of main logo is the subsidiary logo that you want to use, and the company logo is on the bottom right.

senayan co. corporate identity - Application Guidelines

Clothing Uniform 1. senayan hobby. polo 2. senayan garage. mechanic shirt 3. senayan house. crewneck 4. senayan food. oversized tee

Some examples of uniform basic designs that can be used for branding purposes. All of these designs can be redeveloped as needed.

Oﬃce Jl. Daksa I No.11, Keb. Baru Jakarta Selatan DKI Jakarta, Indonesia 12110 senayan.garage

senayan.hooby

senayan.house

senayan.food