AWNY 12 - TL Kit

Thank you for being a Team Leader for the 27th annual

AIDS WALK NEW YORK! SUNDAY, MAY 20, 2012 IN CENTRAL PARK

Each year, thousands of teams, guided by community leaders like you come together for AIDS Walk New York. Proving that we are stronger together than apart, these teams are responsible for 65% of the millions of dollars raised for GMHC and more than 40 other AIDS service organizations throughout the tri-state area. Every year, the inspiring efforts of our teams make it possible for these organizations to provide lifesaving services to thousands of men, women, and families living with and affected by HIV/AIDS, in addition to reaching thousands more through crucial prevention programs.

Included in this Team Leader Kit, you will find the necessary tools to build a successful team. As a Team Leader, your goals are to recruit your friends, family, and co-workers to join your team and to help them fundraise! We encourage you to start now – ask at least one friend to join your team today.

Once individuals register, we will mail out a Walker Kit with important information about AIDS Walk New York as well as a Sponsor Form. Those that have regular access to a computer can register as Green Walkers™ and receive their materials via email. Upon registering, we will also email every walker a username and password to access their own personal fundraising web page, also known as your Fundraising Headquarters. Log in at aidswalk.net to recruit Team Members, ask for donations, and set your fundraising goal!

The AIDS Walk New York Teams Department will be with you every step of the way as you organize your team. From assisting you with setting up your Fundraising Headquarters to suggesting creative fundraising ideas, we are here to support you in achieving all your recruiting and fundraising goals. Please call anytime at 212.807.WALK.

Introducing the AIDS Walk New York 2012 Teams Department:

Table of Contents

AIDS Walk New York Fact Sheet Frequently Asked Questions Overview of Benefiting Organization and the HIV/AIDS Epidemic

2 3 4-5

Gold Teams of 2012

6

Team Leader Timeline

7

How to Register Team Members

8

Team Fax Registration Form

9

What kind of Fundraiser are YOU?

10-11

Facebook, Tweet & Blog to Raise Money

12

Star Walker Fact Sheet

13

Matching Gift Information

14-15

Companies with Matching Gift Programs

16

Team T-shirt Info

17

AIDS Walk New York Fact Sheet

27th annual AIDS Walk New York Date:

Sunday, May 20, 2012. Sign-in opens at 8:30 a.m. The Opening Ceremony begins at 9:15 a.m., and the Walk begins at 10 a.m.

Attendance & Results:

1986: 4,500 participants raised $710,000 2011: 45,000 participants raised more than $6.2 million

How It Works:

Participants take on the challenge of raising funds for the AIDS Walk by asking friends, family members, co-workers, and neighbors to sponsor them for the 10 kilometers (6.2 miles) they will be walking. Participants can register on the web at aidswalk.net, or by phone at 212.807.WALK.

Location:

AIDS Walk New York begins and ends in Central Park. The 10k (6.2-mile) route winds through the streets of the Upper West Side and Riverside Drive.

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Special Guests:

Guests have included: Alec Baldwin, Lance Bass, Matt Bomer, Julie Bowen, Ty Burrell, Matthew Broderick, Alan Cumming, Tyne Daly, Phil Donahue, Hilary Duff, Jesse Tyler Ferguson, Conchatta Ferrell, Harvey Fierstein, Whoopi Goldberg, Dot-Marie Jones, Nora Jones, TR Knight, Patti LaBelle, Nathan Lane, Cyndi Lauper, Eric McCormack, Audra McDonald, Christopher Meloni, David Hyde Pierce, Sara Ramirez, Lynn Redgrave, Joan Rivers, Tim Robbins, Susan Sarandon, Jon Stewart, Eric Stonestreet, and B.D. Wong..

Teams:

In 2011, more than 3,600 corporate and community groups participated, including M∙A∙C Cosmetics, Deutsche Bank, Citi, Armani Exchange, Bristol-Myers Squibb, Empire BlueCross BlueShield, Gap Inc., Kenneth Cole Productions, Target, Macy’s Inc., American Express, Pfizer, Polo Ralph Lauren, Barclays Capital, Keith Haring Foundation, Delta Airlines, Trevor Day School, Time Warner, Bloomberg, NBC4/Universal, J.P. Morgan Chase, CBS, YMCA, Saint Mary the Virgin, Congregation B'nai Jeshurun, John Jay College, and VIACOM/MTVN.

Volunteer Support:

Over 2,500 volunteers help produce a smooth and successful event.

GMHC:

Founded in 1981, GMHC is the nation’s oldest and one of the largest AIDS service organizations, providing direct services for nearly 15,000 men, women, and families living with and affected by HIV and AIDS in New York City, and advocacy worldwide. (gmhc.org)

Community Partnership Program:

In addition to GMHC, AIDS Walk New York benefits 40 other tri-state area AIDS service organizations. The intention of this program is to provide a fundraising infrastructure to enable local AIDS service organizations to raise money for themselves.

Frequently Asked Questions FOR MORE INFORMATION ABOUT AIDS WALK NEW YORK, PLEASE CALL 212.807.WALK OR VISIT OUR WEBSITE AT AIDSWALK.NET. When is AIDS Walk New York?

AIDS Walk New York will be held Sunday, May 20, 2012.

Who benefits from AIDS Walk New York?

AIDS Walk New York benefits GMHC and nearly 40 AIDS service organizations in the tri-state area.

Where will AIDS Walk New York take place?

AIDS Walk New York begins and ends in Central Park, winding through the streets of the Upper West Side and Riverside Drive.

How long is the AIDS Walk New York route?

The route is 10 kilometers (6.2 miles) long and takes roughly two to three hours to complete.

Will refreshments be available at AIDS Walk New York? What about restrooms?

Water and a variety of complimentary snacks will be provided at the venue and at the designated checkpoints located throughout the route. Portable toilets will also be available at the venue and throughout the route.

What is the schedule for AIDS Walk New York?

Sign-In will open at 8:30 a.m. The Opening Ceremony will begin at 9:15 a.m., and the AIDS Walk will begin at 10 a.m.

What constitutes a team?

A team is any group of co-workers, fellow students, religious/civic organization members, friends, or family members who preregister, raise money, and walk together on the day of AIDS Walk New York. Teams can range in size from two to more than 1,000 walkers. Any team that registers 25 or more walkers by Wednesday, May 9 at NOON qualifies for a Team Meeting Station, a designated area for Team Members to meet up in Central Park on the day of AIDS Walk New York.

What if someone wants to join our team after the Team PreRegistration Deadline of May 9?

Walkers may still join your team after the deadline of May 9.

However, they will not appear on your Team Roster on the day of the AIDS Walk. You may transfer them to your team at your Team Meeting Station, if you qualify for one. Simply fill out their name, address, phone number, and email address on the Team Transfer Sheets that will be at your Team Meeting Station. You can also find Transfer Sheets on the day of the event at Team Information.

In the weeks following the AIDS Walk, Team Rosters will be updated with new walker names and contributions. A final list will be emailed to all Team Leaders in mid-July.

If someone registered for AIDS Walk New York as an individual, can they still join our team?

Yes, pre-registered walkers can still be part of your team. To transfer walkers to your team, call the AIDS Walk office at 212.807.WALK with the walker’s name, address, phone number, and email address, if available.

What is a Gold Team?

Gold Teams are the top 20 fundraising teams, announced annually. Last year, this elite group collectively raised more than

$1.5 million. In recognition of their outstanding efforts, Gold Teams receive a separate Meeting & Sign-In Area, as well as a professional team photo taken on the day of the event.

How do I set up my AIDS Walk team web page?

Setting up your AIDS Walk web page is easy! Visit aidswalk.net and enter your username and password (contact your Team Coordinator at 212.807.WALK if you do not know your username or password). Once you log in, you can customize your web page, send out team recruitment emails, set team goals, change your password, and talk with other Team Leaders on our bulletin board!

As the days go by, you can monitor the success of your team by checking fundraising statistics and obtaining donation and team recruitment reports.

Are there any incentives to raise money?

Incentive Awards will be available for fundraisers who collect and turn in the following amounts to the AIDS Walk New York office by Friday, June 15, 2012: $150 or more - The official AIDS Walk New York T-shirt $250 or more - The official AIDS Walk New York Cap and Tshirt $500 or more - The official AIDS Walk New York Picture Frame, Cap, and T-shirt Registered members of the Star Walkers Club™ who raise $1,000 or more will receive the awards listed above as well as a specially designed Star Walker Commemorative Pin, Star Walker Travel Mug, a “fundraising royalty crown” to wear at AIDS Walk New York, and V.I.P. access to the Star Walkers Club Breakfast.

What is the Star Walkers Club?

The Star Walkers Club is an elite group of fundraisers who each set an individual goal of raising $1,000 or more. Registered members of the Star Walkers Club who achieve their goal will receive all the official AIDS Walk New York Incentive Awards in addition to a “fundraising royalty crown” to wear at AIDS Walk New York, and VIP access to the Star Walkers Club Breakfast, which includes complimentary food and beverage.

What is the deadline to turn in funds for Incentive Awards and team totals?

The deadline to turn in funds for Incentive Awards and final team totals is Friday, June 15, 2012.

What are matching gift programs?

Matching gift programs are established by many companies with the intention of supporting nonprofit organizations by matching contributions made by their employees. Ask your human resources representative about your employer’s corporate-giving policies and whether or not they have a matching gift program.

Is there a minimum amount I need to raise?

No, you do not have to raise a minimum amount. However, AIDS Walk New York is a fundraising event and we strongly encourage all participants to set a fundraising goal and do their best to achieve it.

Overview of Gay Men’s Health Crisis (GMHC) Our Mission: GMHC fights to end the AIDS epidemic and uplift the lives of all affected.

January 2012

GMHC is a not-for-profit, volunteer-supported and community-based organization committed to national leadership in the fight against AIDS. We provide HIV prevention and coordinated care services to men, women and families living with, or affected by, HIV/AIDS in New York City. We advocate for scientific, evidencebased public health solutions for hundreds of thousands of people worldwide.

For the past 30 years, GMHC has been a constant leader in the fight against HIV and AIDS at local, state, and national levels. GMHC has remained committed to serving those in greatest need and has worked diligently to evolve and expand with the changing needs of the populations it serves. Today, GMHC provides a comprehensive array of services and programs, including:

WE HAVE MOVED! GMHC rd 446 West 33 Street New York, NY 10001

Client Intake offers comprehensive and holistic intake, assessment and reassessment services to HIV positive and at-risk clients to ensure they are effectively linked to vital programmatic services. The department is the entry point in GMHC’s model of continuum of care and is staffed by trained intake clinicians and support staff.

helpline@gmhc.org press@gmhc.org

Community Health and Research develops new approaches to HIV prevention for marginalized populations who are underrepresented in the healthcare sector, with a particular emphasis on LGBTQ communities and women of color. These communities have been disproportionately impacted by HIV and face other challenges and health disparities that often exacerbate their risk for HIV and other health conditions. Through a community-based outreach model, we seek to identify the most effective models of care and prevention to improve the healthcare outcome for these individuals. The department utilizes an expansive toolkit of community health that includes advocacy, public policy, public health research, social marketing and outreach to engage individuals at high-risk of HIV infection or lacking HIV/STI-specific care. In the pursuit of these objectives, the department partners with diverse organizations in the governmental, private, and non-profit sectors, and our work spans local, national and international levels.

GMHC Center for HIV Prevention th 224 West 29 Street New York, NY 10011

Coordinated Care connects clients affected by HIV/AIDS to vital community resources and assists in the negotiating and coordinating the care. The department advocates on behalf of the individual, their families, and significant others, to ensure that they have access to comprehensive medical care, health insurance, entitlements, housing, food, substance use services, dental and mental health providers, job training services, support groups, and treatment education. The goal is to provide each client with the tools to become stable and self-sufficient.

(212) 367-1000 GMHC Helpline: 1-800-243-7692

(212) 367-1100 ____________________

The David Geffen Center for HIV Prevention and Health Education effectively combines a highly successful, community outreach HIV and STI testing and counseling program with immediate connection to care and prevention services. It also provides referrals to programs that empower clients with the knowledge to maximize their well-being in the context of broader health concerns, specifically in connection with substance use and adherence to HIV medications.

VISIT US ON: our website: gmhc.org our microsites: mymethlife.org and myballroomlife.com our blog: gmhc-online.blogspot.com

Facebook: gmhc Twitter: gmhc Youtube: GMHCWomen, TheLunaShowNY and TheLunchBoxNYC

Health Informatics is the hub for data management, quality assurance, and research and evaluation related to program services.

The department is responsible for the collection of valid and reliable data for the purposes of program evaluation and monitoring. In addition, the department develops and implements reporting systems that promote reflection, informed decision-making and the use of information to continuously improve the quality and strategic aspects of GMHC’s work.

Dissemination is a key function as findings from evaluation and research projects are distributed internally and externally— including presentations at national and local conferences, and publications in peer-reviewed journals.

Legal Services assists clients in obtaining and maintaining basic life-sustaining services, including access to food, housing, medical care and employment. The department focuses on HIV-related discrimination in the workplace and elsewhere, bankruptcy and debtor-creditor issues, homelessness prevention, family law, child custody, permanency planning, immigration, and access to benefits and entitlements.

The Michael Palm Center for AIDS Care and Support empowers HIV positive and at-risk clients by stabilizing their lives in the areas of housing, income support, and access to healthcare. It also provides one-on-one and group services that address depression, substance use, and sexual risk-taking behaviors. The services are targeted to specific populations most affected by the epidemic through programs including the Women’s Care, Prevention and Support Services, Outstanding Beautiful Brothers, Many Men, Many Voices and Substance Use Counseling and Education.

Public Policy advocates for fair and effective HIV/AIDS policies at all levels of government, including expanded access to healthcare and services. The department also focuses advocacy efforts on the development of new, improved and less expensive methods for the prevention, diagnosis, and treatment of HIV and AIDS. The Volunteer, Work and Wellness Center offers services devoted to the overall health of clients, including nutritious meals, nutrition counseling, therapeutic art, and complementary therapies such as acupuncture, yoga and massage therapy. The Work Center offers a comprehensive array of educational, GED, job readiness, training, job placement, and retention services for people living with or at risk for HIV/AIDS in order to build economic self-sufficiency. The Volunteer Center recruits, trains and supports volunteers and interns who offer help in a wide range of tasks.

Demographic Statistics Worldwide Statistics At the end of 2009, there are an estimated 33.3 million people living with HIV/AIDS and 2.5 million children are living with HIV/AIDS. About 2.6 million people were newly infected with HIV. Women account for an estimated 15.9 million of all adults living with HIV/AIDS. Young people (under 25 years old) account for half of all new HIV infections. There were an estimated 1.8 million AIDS deaths as of 2009. More than 25 million people have died of AIDS since 1981.

United States Statistics In 2009, an estimated 50,000 people became infected with HIV. More than 1.2 million people in the U.S. are living with HIV. Through 2008, more than 594,500 people with AIDS in the U.S. have died since the epidemic began.

New York City Statistics

GMHC Key Statistics (7/1/2010 - 6/30/11) GMHC serves close to 11,000 men, women and children living with and/or affected by HIV/AIDS. GMHC provides close to 100,000 hot, nutritious meals to clients living with HIV/AIDS. The vast majority of GMHC clients live at or below the poverty level.

GMHC conducts outreach and delivers HIV prevention messages to multiple high-risk communities, directly reaching thousands of residents throughout NYC. 61% of new GMHC clients are HIV-negative and receive HIV testing and counseling, prevention, and mental health/substance abuse counseling services.

62% of clients who tested HIV-positive at GMHC accessed medical care, the vast majority of whom did so within the first month of diagnosis.

NYC remains the epicenter of the HIV/AIDS epidemic in the U.S. More than 107,000 New Yorkers are living with HIV, but thousands don’t know they are infected. NYC has the highest AIDS case rate in the country, more than Los Angeles, San Francisco, Miami, and Washington DC combined. HIV is the third leading cause of death for NYC residents ages 35 to 54.

Gay Men/Men Who Have Sex with Men (MSM) In NYC, 68% of new HIV diagnoses were among men who have sex with men (MSM), a group that has always been heavily affected by HIV/AIDS and remains at high risk. Nationally, MSM accounted for 61% of all new HIV infections as well as nearly half of people living with HIV. Between 2006 and 2009, the number of new infections increased among young MSM—driven by a 48% increase among black MSM ages 13 to 29.

Over-50 Population

49% of persons who accessed services are gay men.

55% of those who received an HIV-positive test result at GMHC were MSM of color.

Over 44% of HIV-positive clients were age 50 and above.

In NYC, 40% of new diagnoses are among people over the age of 50. Nationally, persons over the age of 50 accounted for 17% of all new HIV/AIDS diagnoses.

The rates of HIV/AIDS among persons 50 and older were 12 times as high among blacks and 5 times as high among Hispanics compared with whites. By 2015, it is estimated that half of all people living with HIV nationwide will be over the age of 50.

People of Color

66% of GMHC’s HIV-positive clients are black and Latino, and 29% are white.

In NYC, more than 80% of new HIV diagnoses and AIDS-related deaths are among African Americans and Hispanics. In the U.S., 64% of new infections were among African Americans and Hispanics.

Women

70% of the women who received services were HIV-negative.

One in three New Yorkers living with HIV is a woman. About 93.4% of new HIV diagnoses among women were among black and Hispanic women. Of the total number of new HIV infections in U.S. women in 2009, 57% occurred in blacks, 21% were in whites, and 16% were in Hispanics/Latinas. In 2009, the rate of new HIV infections among black women was 15 times that of white women, and over 3 times the rate among Hispanic/Latina women.

26% percent of GMHC’s HIV-positive clients are women. Of those clients, 49% are black, 36% are Latina and 11% are white.

Youth

GMHC continues to provide HIV prevention information to thousands of young people ages 29 and under who are at risk for HIV or unaware of their status.

Nationally, young people aged 13–29 accounted for 39% of all new HIV infections in 2009. HIV disproportionately affects young gay and bisexual men and young African American men.

24% of the clients served by GMHC were under 29 years old; and 39% of new clients were under 29.

20% of the MSM served by GMHC were between 18 and 29 years old. Of those clients, 59% were black and Latino.

AIDS Walk New York 2012 Gold Teams (Based on funds collected for the 2011 event as of June 10, 2011)

1 2 3 4 5 6 7 8 9 10 11 12 (tie) 13 (tie) 14 15 16 17 (tie) 18 (tie) (tie) 19 20

Barclays Capital M∙A∙C Cosmetics Macy's and Bloomingdale's Impact Red GMHC CBS Gap Inc. Rita's Team Bristol-Myers Squibb Broadway Impact Harvey Milk Men Deutsche Bank New York City Gay Men's Chorus A|X Armani Exchange Credit Suisse Deloitte Empire BlueCross BlueShield Pfizer, Inc. UBS Ernst & Young LLP Kenneth Cole Productions The Paradise Project Time Warner Keith Haring Foundation BNY Mellon

In recognition of their outstanding efforts, Gold Teams will receive the following: Invitation to our AIDS Walk Reception Separate Team Meeting and Sign-In Areas for faster sign in and award distribution Professional team photo on the day of the event And much more!

$234,491 $194,478 $108,383 $105,561 $102,702 $70,772 $66,460 $60,723 $54,483 $51,963 $47,619 $43,928 $43,702 $40,855 $40,785 $39,518 $38,811 $35,051 $31,075 $30,595 $30,000 $29,741 $29,348 $26,827 $25,958

Team Leader Timeline rd

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All workshops are located at GMHC, 446 W 33 St, 6 Floor, New York NY 10001 If you can’t physically come to the address above, join us online for a live-streaming of the workshop: http://bit.ly/aidswalknytv

MARCH Team Leader Workshop #1 Thursday, March 29 6:30 p.m. to 8 p.m.

Team Leader Workshop #2 Wednesday, April 4 8 a.m. to 9 a.m.

Fundraising Workshop #1 Tuesday, April 17 6:30 p.m. to 8 p.m.

School Team Leader Workshop Wednesday, April 18 5:30 p.m. to 7 p.m.

Coastline Teez Team T-shirt Deadline Tuesday, April 24, 5 p.m.

Team Leader Workshop #3 Saturday, April 28 12:30 p.m. to 2 p.m.

AIDS Walk Reception Date To Be Determined Team Leader Workshop #4 Wednesday, May 2 6:30 p.m. to 8 p.m.

Fundraising Workshop #2 Thursday, May 3 6:30 p.m. to 8 p.m.

Fundraising Workshop #3 Wednesday, May 9 6:30 p.m. to 8 p.m.

Team Pre-Registration Deadline Wednesday, May 9 12 p.m.

Day-of-Event Workshop Thursday, May 10 6:30 p.m. to 8 p.m.

Drive-On Pass Reservation Deadline

Friday, May 11, 5 p.m.

Early Sign-In Wednesday-Friday May 16, 17, 18 8 a.m. to 8 p.m.

AIDS WALK NEW YORK 2012!

Sunday, May 20 Fundraising Deadline Friday, June 15, 5 p.m.

Learn helpful recruitment and fundraising tips from AIDS Walk Fundraising Specialists and veteran Team Leaders! We will teach you how to set up your team fundraising Web page, plan a team fundraising party, and more!

APRIL If you aren’t able to make it to an evening workshop, come to our Wednesday morning workshop for the same great tips and advice.

Here’s your chance to pick up and exchange fresh fundraising ideas. Hear success stories from the top fundraising walkers and the AIDS Walk New York Star Walker Coordinator. Learn about setting goals, corporate matching gift programs, and utilizing the AIDS Walk website.

See what other school Team Leaders are doing to reach out to their entire school and what they do to motivate classmates to register and raise money. Learn how to maximize your team’s fundraising potential.

Place your team T-shirt order TODAY before 5 p.m. in order to receive your shirts before the day of the AIDS Walk. Contact Coastline Teez at 714.593.9242 Too busy to attend a Team Leader Workshop on the weekdays? Join us on a Saturday!

Team Leaders and Star Walkers are vital to the fundraising success of AIDS Walk New York. As a token of our immense gratitude, Team Leaders and Star Walkers are invited to be our guests of honor at this annual event.

MAY Did you miss the first Team Leader Workshops? Attend this workshop and you can still reap the benefits of veteran Team Leader advice, borrow an idea or two, learn to best utilize your team fundraising Web page, and more!

If you aren’t able to make it to a previous fundraising workshop, come to this one for the same great tips and advice.

This is a great time to start brainstorming on a game plan to hit your fundraising goal! Invite all your Team Members and then go out for a bonding team dinner!

To qualify for a Team Meeting Station at the AIDS Walk, your team must have 25 registered walkers

by NOON today! Make one more pass through your address book or the break room and register Team Members on the spot.

The big day is only 12 days away. Have you qualified for your Team Meeting Station? Did you order your Team T-shirts? Are you bringing breakfast for your team? What is a “Drive-On Pass”? Do you need one? Let us answer all these questions and more.

Teams that have qualified for a Team Meeting Station who wish to drop off team T-shirts, breakfast nd th items, or other supplies may reserve a pass by 5 p.m. today to drive into Central Park at 72 and 5 the morning of the AIDS Walk!

Turn in donations and pick up your fundraising awards early! You’ll avoid the lines at the AIDS Walk and make things more convenient for your team. Please call 212.807.WALK to make an appointment if turning in money for some or all of your Team Members. Team Members can come to Early Sign-In individually without an appointment.

Only 10k between you and the announcement of the 2012 fundraising total! Sign-In starts at 8:30 a.m.; Aerobic Warm-Up 9 a.m.; Opening Ceremony 9:15 a.m.; AIDS Walk starts at 10 a.m.

JUNE Turn in all outstanding pledges & collect individual fundraising awards. Gold Teams 2012 list will be coming along shortly!

We will cover the same material at each Team Leader and Fundraising Workshop. Please choose one Team Leader Workshop to attend, and encourage Team Members to attend the Fundraising Workshops! To R.S.V.P., e-mail awnyteams@aidswalk.net or call 212.807.WALK.

How to Register Team Members Register Online GO TO aidswalk.net/newyork.

CLICK “Register Now, ” then click “Join a Team.”

SELECT your Team Name from the dropdown menu.

Email your Team Coordinator

Team Registration Form Print the Team Registration Form, fill in your Team Number, and make copies.

Complete the form with blue/black ink and either scan and email to awnyteams@aidswalk.net or fax to 212.367.1411 or 212.807.6429.

To register your Team Members by email, simply send your Team Coordinator the following information (we suggest using an Excel spreadsheet): Walker’s full name Mailing address Phone number & email address T-shirt size (T-shirts provided as fundraising awards) Whether they would like to join as a Green WalkerTM or Star WalkerTM AIDS Walk New York Team Coordinators: Brian – brianh@aidswalk.net Chris – chrism@aidswalk.net Stephen – stephens@aidswalk.net Inbar – inbars@aidswalk.net Austin – austinb@aidswalk.net Katrice – katricew@aidswalk.net Sally – sallyh@aidswalk.net

Call the AIDS Walk New York Office Team Members can call us at 212.807.WALK and give us your Team Name to get registered!

Use your Team Roster If you are a returning team, your Team Roster from last year is available. If you haven’t received yours yet, contact us now!

Simply update last year’s Team Member contact information, and e-mail or fax the form back to us at 212.367.1411.

Share the Link to your Team Web Page GO TO aidswalk.net/newyork.

SCROLL to the bottom left corner of the homepage and CLICK “2012 Registered Teams.”

SELECT your team name and copy/paste the URL from your web browser.

EMAIL the link to last year’s Team Members and potential new Team Members. Tell them to click “Join Our Team” to register.

POST the link on Facebook and Twitter and invite all your friends to join your team.

AIDS Walk New York Team Registration Form Thank you for registering for AIDS Walk New York on Sunday, May 20, 2012

Please return this completed form to the AIDS Walk New York office. Scan and email it to awnyteams@aidswalk.net or fax it to 212.367.1411 or 212.807.6429.

To register online, visit aidswalk.net. If you have any questions, call us at 212.807.WALK. Incomplete or illegible information will not be processed. Be sure to write with blue or black ink and provide at minimum the first and last name (no nicknames, middle names, or initials), and either an email address or complete postal address of each participant.

Team Name – Team Number: _______________________________ Full Name:_________________________________________________

Full Name:_________________________________________________

Address:___________________________________________________

Address:___________________________________________________

___________________________________ Apt./Floor_____________

___________________________________ Apt./Floor_____________

City:__________________________ State:_____ ZIP:_____________

City:__________________________ State:_____ ZIP:_____________

Eve #:_______________________ Cell #:_______________________

Eve #:_______________________ Cell #:_______________________

Day #:_______________________ Day # Ext:____________________

Day #:_______________________ Day # Ext:____________________

Email:____________________________________________________

Email:____________________________________________________

□ *I’d like to set a goal to raise $1,000 and join the Star Walkers Club™.

□ *I’d like to set a goal to raise $1,000 and join the Star Walkers Club™.

□* I’d like to save paper and register as a Green Walker™.

□ *I’d like to save paper and register as a Green Walker™.

□ I’d like to help volunteer with the event.

□ I’d like to help volunteer with the event.

Optional (please circle):

Optional (please circle):

*T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.)

*T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.)

Gender: M

Gender: M

F

T

F

T

Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+

Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+

Full Name:_________________________________________________

Full Name:_________________________________________________

Address:___________________________________________________

Address:___________________________________________________

___________________________________ Apt./Floor_____________

___________________________________ Apt./Floor_____________

City:__________________________ State:_____ ZIP:_____________

City:__________________________ State:_____ ZIP:_____________

Eve #:_______________________ Cell #:_______________________

Eve #:_______________________ Cell #:_______________________

Day #:_______________________ Day # Ext:____________________

Day #:_______________________ Day # Ext:____________________

Email:____________________________________________________

Email:____________________________________________________

□* I’d like to set a goal to raise $1,000 and join the Star Walkers Club™.

□ *I’d like to set a goal to raise $1,000 and join the Star Walkers Club™.

□ *I’d like to save paper and register as a Green Walker™.

□ *I’d like to save paper and register as a Green Walker™.

□ I’d like to help volunteer with the event.

□ I’d like to help volunteer with the event.

Optional (please circle):

Optional (please circle):

*T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.)

T-shirt size: S M L XL XXL (If you raise $150, you earn a T-shirt.)

Gender: M

Gender: M

F

T

Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+

F

T

Age: 12 & under 13-17 18-24 25-34 35-44 45-54 55+

*As a Star Walker, there is no requirement to reach the $1,000 goal. However, walkers who set high goals raise more money! *As a Green Walker, you will not receive paper mail and will receive all information via email. Thanks for helping us save money on postage! *T-shirts are provided as a Fundraising Incentive Award. Visit aidswalk.net to see what other awards you can earn by fundraising!

WHAT KIND OF FUNDRAISER ARE YOU? Whether you are a tech person or a social butterly, working 9 to 5 or still in school, we have great suggestions to help you reach your fullest fundraising potential! Of course, you can always mix and match. Tell us what kind of fundraiser YOU are, and please share your tips with us, too!

Computer Savvy Corporate

On Facebook, give thanks and get sponsors at the same time: Update your status with your fundraising goal and thank sponsors by writing on their Facebook wall. Your updates in the Facebook News Feed will inspire others to donate!

Email Signature: Add a link to your fundraising web page in your signature. Each time you send a message, the recipient will be provided the opportunity to sponsor you.

Retweet: On Twitter, become a follower of AIDS Walk New York and other AIDS service organizations. Then retweet messages you read and be sure to ask your followers to donate to you.

Sell goodies to your co-workers: Pick up the most sought-after sweets and set up a snack area near the photocopy machine. Put a sign up that reads “Suggested donation $1.”

YouTube: Record a personal video message asking for support for your fundraising efforts, keep a video diary of your AIDS Walk New York experience, or thank people who sponsor you by video.

Corporate Matching Gifts: Ask your Human Resources department if your company has a matching gift program. If not, suggest an employee match, or get your boss to match the proceeds collected at your next fundraiser. Don’t be shy. You never know who might be your next big supporter!

Virtual Walker: If you can’t physically be at the event, you can still register and collect online donations. On the day of the event, wear a red ribbon wherever you are!

Inspire your friends with HIV/AIDS facts: Include statistics and HIV/AIDS related news in your status update and emails.

Blog your way to fundraising success: Keep an online journal of your fundraising progress and announce fundraisers!

“Denim Days” or “Dress Down Days”: First get corporate approval, and then charge people $5 to wear jeans to work on a Friday, or $20 for the whole week. Everyone can benefit from a more relaxed work atmosphere. Help people be comfortable on the job while contributing to a great cause.

Office Lunch Fundraiser: Get food donated or have co-workers bring in their favorite dishes!

Charge $5 per plate–charge more for additional side dishes!

WHAT KIND OF FUNDRAISER ARE YOU?

Social Butterfly Dinner with Friends: Ask your local restaurant if they will donate a portion of one evening’s proceeds to your AIDS Walk Los Angeles fundraising total. Make flyers with the information and invite everyone you know to dine there on that evening. You’ll bring in more business to the restaurant and more money to your fundraising efforts.

Raffle it off!: Use your connections and fabulous social skills to acquire irresistible prizes donated for a raffle. You can ask businesses that you frequent (restaurants, spas, hair salons, sports venues) to donate. Sell tickets at $2 each or 10 tickets for $15 – people can’t say no to that bargain!

Benefit Concerts/Gigs: If you know a rock band, jazz group, DJ, comedian, or string quartet, ask them if they will do a benefit for AIDS Walk New York at a local club or coffeehouse.

Karaoke Night: Contact your favorite karaoke spot and get a portion of the proceeds to go toward your goal. Bring all of your friends out!

Guest Bartending: Ask your local bar if they’ll allow you to be a guest bartender for a night. All the tips go to your fundraising total!

Still in School Bake Sale: Get faculty and students involved to showcase and sell their best baked goods!

Penny Wars: Use the power of good ole’ competition and have classrooms battle it out.

The Goal: Collect the most pennies. Pennies give your team positive points while nickels, dimes, quarters, and any dollar bills take points away from the team’s total. Whoever collects the most pennies in their jar and put as many non-pennies in everyone else’s jar, wins. The total funds collected go to the winning team.

Sports Tournament: Choose any sport from basketball to dodgeball! Charge $5 to participate or $25 to form a team! Charge an entrance fee to watch the game for $1. Get donated goods and sell them at your concession stand with proceeds going toward your AIDS Walk New York team.

Pie Smash: Ask a teacher or the student body president to agree to be smashed in the face with a pie to raise tons of money for AIDS Walk New York! Students or classrooms try to out-bid each other for the privilege of throwing the pie.

Get parents involved: Send out a memo to all parents and include a Sponsor Form and AIDS Walk New York Fact Sheet. Parents have friends and co-workers who can be great potential donors!

Use Social Media to Raise Money Facebook Status, Picture, and Posts Inspire friends with your status updates by including HIV/AIDS facts and sharing your fundraising progress.

Fundraise “In Person” on YouTube

Include a link to your personal fundraising web page in

Create a video letting people know you

each status update. You can update your status from your Fundraising HQ. Log in at aidswalk.net to find step-by-step instructions.

are fundraising for AIDS Walk New York and asking for their support. Be sure to tell them how to sponsor you online!

Donate your profile picture. Change your profile picture

Post your video on your Fundraising HQ

to the AIDS Walk New York logo. Download the logo at aidswalk.net. inspire others to donate.

and other social media sites. Email the link to all of your friends and family – ask them to forward the link to their contacts as well.

“Like” AIDS Walk New York and other AIDS service

Keep a video diary of your AIDS Walk

Thank sponsors in your status and on their walls. This will

organizations on Facebook.

New York experience and thank your sponsors in a video.

Facebook Fundraising Application Log in to your Fundraising HQ and add the Fundraising Application to your Facebook page! This application allows you to easily post your AIDS Walk fundraising web page link on your Facebook status update or a Twitter tweet. Just follow the simple steps by logging in now!

Twitter

Advertise it and Sell it Create a Facebook event, invite everyone to your AIDS Walk New York fundraisers, and be sure to make it an open event.

Use the Marketplace Application. Click “Sell for a Cause,” then set prices for your items. Click “Post,” add the AIDS Walk Facebook Cause, and start selling! Advertise it and let everyone know the proceeds go to AIDS Walk New York.

Follow AIDS Walk New York and other AIDS service organizations on Twitter.

Retweet messages you read with an additional message asking followers to donate to your fundraising web page.

Blog to Success!

Use popular blogging sites (i.e. Blogspot.com, Tumbler.com, Wordpress.com, and the Facebook Notes Application) to discuss your fundraising experience!

Announce fundraising milestones and events.

Include an AIDS Walk New York Web banner to advertise your involvement. Download them from aidswalk.net.

Star Walker Fact Sheet

BENEFITS

FUNDRAISING WEB PAGE

 Access to the Star Walkers Club Sign-In Area on the day of AIDS Walk New York, where Star Walkers can turn in their contributions and receive Fundraising Incentive Awards  Fundraising tips, email updates, and exciting contests  Invitations to fundraising workshops and receptions Direct access to fundraising assistance from your fabulous Star Walker Coordinator, Grace Salvant

Make fundraising easy by setting up your personal fundraising web page.

Visit aidswalk.net and log into your Fundraising HQ. Customize your personal fundraising web page  Set a personal fundraising goal and manage your donations Email potential sponsors requesting contributions  Receive credit card donations securely online  Declare your fundraising goal via Facebook and Twitter updates

REWARDS Once you reach your goal of $1,000 or more, you will receive:  2012 limited edition official AIDS Walk New York T-shirt, Cap, Picture Frame, & Star Walker Travel Mug!  2012 AIDS Walk New York Star Walker Commemorative Pin  Star Walker VIP All-Acess Pass to the Star Walker Breakfast, exclusively for members who reach their individual goal of $1,000  Star Walker Gold Crown (our tradition!)

For more information contact:

Grace Salvant Star Walker Coordinator & Fundraising Specialist

212.807.WALK graces@aidswalk.net

Matching Gift Information MATCHING GIFT PROGRAMS CAN MAKE A HUGE DIFFERENCE IN YOUR FUNDRAISING! A matching gift is a donation made by a corporation or foundation on behalf of an employee. The donation matches the contribution made by that employee to a nonprofit organization. Matching gifts are an increasingly vital resource for many nonprofit organizations because of their ability to double, triple, or even quadruple an individual’s contribution.

MATCHING GIFT PROGRAMS BENEFIT YOUR COMPANY! Community Involvement Matching gift programs provide an opportunity for companies to acknowledge causes and organizations of interest to their employees while giving back to the communities in which they operate. Matching gifts are an effective way to encourage a company’s employees to give, and thus expand the base of contributions to a nonprofit.

Public Relations Matching gift programs are an effective way for companies to demonstrate their commitment to serving the community, thus promoting a positive corporate identity to the public.

Employee Relations Matching gift programs allow employees to direct corporate funds to nonprofit organizations of their choice. By financially backing their employees’ charitable efforts, employers can create healthier staff relations and foster a more positive atmosphere in the workplace.

Broad-Based/Flexible Giving Matching gift programs reflect the company’s corporate giving philosophy while supporting the interests of its employees. With flexible giving, companies can create or alter matching gift programs to meet a variety of objectives, for example: encouraging larger gifts by designating a minimum donation, or structuring a campaign to encourage continued giving.

HOW TO START A MATCHING GIFT PROGRAM IF YOUR COMPANY DOES NOT HAVE ONE: Take an informal poll to see if your coworkers would be interested in formulating a matching gift program.

2. Research organizations your company currently supports and its method of giving (e.g., annual charitable giving, sponsoring specific fundraising events, donations of goods and services).

3. Present the idea to your human resources department or other company executives. Include information from your informal poll of employees as well as a written request with details of how everyone would benefit. Be sure to discuss what type of program would work best for your company and the organizations you and your coworkers would prefer to support.

4. Ask for an informal matching program. Simply ask your boss, CEO, or other company executive to match what your team raises, to sponsor the first 25 walkers to register, or get involved in any other creative fundraising solution you come up with. Just ask!

1.

Utilize Matching Gifts 1. RESEARCH YOUR EMPLOYER’S MATCHING GIFT POLICIES Ask your company’s Human Resources department whether your employer has a matching gift program. If not, you can take advantage of companies that do by asking your friends and family members who work for those companies to sponsor you.

NOTE: Many companies process their matching gifts online. If this is the case with your company, be sure to inform your walkers where to go to utilize this tool.

To receive credit for the matching donation as part of your AIDS Walk fundraising total please forward the email confirming completion of the online matching gift to: matchinggiftny@aidswalk.net.

Make sure the following is included in the e-mail: o Dollar amount of the match o Donor’s name o Walker’s name With an email confirmation, it is NOT necessary to print out additional paperwork when you turn in your funds at the AIDS Walk. The participant will be credited with the match when you forward the confirmation.

If you do not email your confirmation, you may print out the confirmation and turn that paper in on the day of the AIDS Walk at Sign-In to receive credit for the matching gift donation.

2. READ EACH MATCHING GIFT FORM THOROUGHLY Most Matching Gift Forms are divided into two sections. The first section is completed by the sponsor, and the second section is completed by the nonprofit organization receiving the gift.

NOTE: Some companies require that a photocopy of the sponsor’s check accompany the Matching Gift Form.

Ask your Team Members to attach all required documentation to the Matching Gift Form when they turn it in to AIDS Walk New York.

3. BE PREPARED AND MAKE IT EASY Keep a supply of Matching Gift Forms readily available along with your Sponsor Form. Encourage Team Members to do the same. Then sponsors can complete the form at the same time they make the contribution.

NOTE: Many companies will ONLY accept original Matching Gift Forms, NOT photocopies!

Be sure to find out your company’s policy before copying the form.

4. TELL YOUR SPONSORS WHAT TO DO If your company does have a matching gift program, promote it. Explain how the match works. What kind of matching ratio does the program offer? A 1:1 ratio (dollar for dollar)? A 1:2 ratio (one dollar for every two dollars raised)? Is there a minimum contribution that a sponsor must make in order to utilize the program?

Many times, sponsors will increase their level of giving when they know that the gift will be matched with funds from the company. Doubling or tripling your contribution is very motivating!

When presenting your sponsor with the Matching Gift Form, be sure to indicate the sections they will need to complete.

Some Companies With Matching Gift Programs If your company is not listed below, check to see if they have a matching gift program in place. You can conduct a search through our website at aidswalk.net/newyork/raisemoney/matchinggift.html. Simply enter the company’s name in the search engine. If the company doesn’t have a program, suggest they start one!

A&E Television Networks Ace INA Foundation Adobe Systems Incorporated Aetna Foundation, Inc. AIG AllianceBernstein Allstate Giving Campaign Altman Foundation Ambac Assurance Ambac Indemnity Corporation American Eagle Outfitters American Express Foundation Argonaut Group AXA Financial Companies Bank of America Foundation Bank of New York Mellon/The Bank of Tokyo - Mitsubishi Bankers Trust Foundation Barclays Global Investors Becton Dickinson Best Foods Brinks Incorporated Bristol-Myers Squibb Foundation Brookfield Financial Prop L.P. C.R. Bard Foundation, Inc. C.R. Bard, Inc. CA, Inc. Carnegie Corporation of New Yor Centre Reinsurance Co. Champion International Charles Schwab & Co., Inc. Charter Atlantic Corporation Chase Manhattan Foundation Chevron Humankind Chubb & Son CMP Media LLC CNA Coach, Inc. Community Bank Corbis Corbis Corporation Countrywide Cares Covidien Deutsche Bank Americas DirecTV Dun & Bradstreet Ebay Foundation Eisai, Inc. Emigrant Savings Bank EMTA, Inc. Equifax Foundation Equitable Foundation Ernst & Young LLP Exxon Mobil Foundation ExxonMobil Fannie Mae Foundation Ford Foundation Freddie Mac Foundation Gannett Foundation, Inc. Gap Foundation Gap Inc. Gartner Group Geico Philanthropic Foundation

General Electric Foundation General Reinsurance Corporation GlaxoSmithKline Foundation GMAC Commercial Mortgage Goldman, Sachs & Co. Grainger Green Mountain Coffee Roasters Grey Global Group Guinness UDV North America Hachette Book Group USA Hembrecht & Quist Henry Luce Foundation Home Depot HSBC Bank USA IBM Corporation IDC Research, Inc. ING (U.S.) Financial Services Co Institutional Invester ITG, Inc. J. Paul Getty Trust J.P. Morgan Chase Foundation John Hancock Mutual Life John S. and James L. Knight Johnson & Johnson Jones Lang Lasalle Kaplan Kemper Key Foundation Kimberly Clark Foundation Kirkland & Ellis Kraft Foods Matching Gifts Program Laika Levi Strauss Lexis Nexis Liz Claiborne Foundation Loews Foundation Lord and Taylor Foundation Lord, Abbett & Co., LLC Mackay Shields, LLC Macy's Foundation MassMutual MasterCard International, Inc. MBIA Insurance Corporation McAfee McKinsey & Company Medco Health Solutions Mercedes-Benz USA, LLC Merck and Co, Inc. Merrill Lynch & Company Microsoft Corporation Miramax Films Mizuho USA Foundation, Inc Monterey Fund, Inc. Mony Foundation Moody's Foundation Morgan Stanley Multiplan Mutual of America, Inc. National Benefit Life Insurance, Co NEC Laboratories America, Inc. Neenah Paper Inc. New England Business Services New York Community Trust

New York Life Foundation New York Stock Exchange Newsweek, Inc. Nfl Charities Nippon Steel U.S.A. Northern Trust Charitable Giving Novartis Pharmaceuticals Corpora NRG Energy, Inc. Oce North America, Inc. Olympus Open Society Institute Oppenheimer Funds Pactiv Corporation Pearson Pepsi Bottling Group Foundation PepsiCo Foundation Pequot Capital Management Pfizer Foundation Philip Morris Companies, Inc. Phoenix Foundation Pitney Bowes Prudential Foundation Radian Guaranty, Inc. Random House, Inc. Readers Digest Reuters America LLC Rockefeller Group International Sallie Mae Sanofi-aventis SAP Sara Lee Foundation Select Equity Group, Inc. Sony Music Entertainment Soros Fund Charitable Foundation Source Media Stanley Works Sun Microsystems Foundation Takeda Pharmaceuticals North America TC Group The Black & Decker Corporation The Commonwealth Fund The Morrison & Foerster Foundation The Neiman Marcus Group The Pew Charitable Trusts The Prudential Foundation The Prudential Insurance The Robert Wood Johnson The Rockefeller Foundation Thomson Financial Services Thrivent Financial for Lutherans Tiffany & Company Times Mirror Foundation Tyco U.S. Bancorp UBS Unilever United States Foundation United Airlines Verizon Foundation Vivendi Universal Wachovia Foundation Washington Mutual Wellpoint Foundation Young and Rubicam

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Deadline for placing orders is April 24, 2012 The listed prices include film & set-up on a White 100% Cotton T’shirt (S-XL), your custom one or two color design on the back with the “AIDS Walk” Team logo on the front.

QUANTITY 12 – 23 24 – 71 72 – 143 144 – 199 288-499

1 COLOR $8.25 $7.15 $6.00 $5.20 $4.70

2 COLOR $8.75 $7.45 $6.60 $5.70 $5.20

(Additional colors & locations are available, please call for pricing.)

Additional Costs: XXL $1.50 ** XXXL $2.50 Screen Charges $20 per color ** Shipping is additional.

Company Name:

Date:

Contact Name:

Phone Number:

Ship To:

Fax Number: Email:

Credit Card Number:

Exp Date:

Name on Card:

3 Digit Code on Back:

All orders must be Pre-Paid by Money Order, Cashiers Check or Credit Card.

Corporate P.O.’s accepted!

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Total:

Ink Colors: *Artwork: Submit camera ready vector art in outlines, CS4 or earlier. Art must be created and saved as an .eps file or you can call for other options. Please email completed artwork to clteez@socal.rr.com Place team name in subject line of email with Artwork and Order Form. Example: “AIDS Walk Team ABC” *Submit Order: You can either Email the Order Form to clteez@socal.rr.com or Fax it to 714.593.9262 As a Coastline Teez Team Member, we are very excited to work with you. We are confident that you will be happy with your AIDS WALK 2012 Team T’shirts as we are very proud of the products and service we provide.

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