Marke&ng Report (Data Range : 01.07.2015-31.12.2015)
MC VOLUME / AIESEC in Spain
Page Insights
SEO Sessions
Inbound Report • URL: The homepage is SEO
30,116 SEO Report
friendly, but internal links need improvement • Website is %100 mobile friendly
Users
20,787
70/100
• SEO Health : 69% • Socia Media: The website shows high activity on social media • Links: 554 pages link to this URL • URL Canonicaliza&on Test: http://
REFERENCES Google Analytics, Majestic, SEOSiteCheckUp, Nibbler, GTMetrix
aiesec.org.es and http://www.aiesec.es resolve to the same URL.
Pageviews
GTmetrix Report
87,074
82/100
Bounce Rate
38,07% Avg. Page Load Time (sec)
8.2s
Nibbler Report
7.7/10
Age 40%
35-‐44
25-‐34
18-‐24
8%
4%
2%
55-‐64
45%
Direct Visitors who visited the site by typing the URL directly into their browser. ‘ Referral Visitors referred by links on other websites. Organic Visitors referred by an unpaid search engine lisEng, e.g. a Google.es search.
MOBILE
45-‐54
User Insights
DEMOGRAPHICS
Gender
5% Tablet
22% Mobile
73% Desktop
TRAFFIC CHANNELS 52%
Organic Search
18% 33% Male 67% Female
Direct
17% 9% 5%
Referral Social Paid Search
B2B Marke&ng
CONTENT MARKETING
B2B Marke&ng -Content Marketing -B2B Leads -PR
Blog Posts Company Stories Interviews
B2B LEADS During the first semester, there was no development of concrete B2B strategies, besides the presence in some relevant events and 1 strategic partnership with ICEX. Nonetheless, these are the KPIs to be measured in the upcoming semester.
Leads
In Progress
Raises
PUBLIC RELATIONS
Published News
1 Umb.Org. Partnerships
3 Events and Presenta&ons
B2C Marke&ng
Global Ci&zen -Content Marketing
3 Blog Posts 9 Global Ci&zen Stories
Most Contributors: Santiago, Granada, Pompeu Fabra
14th Dec
Pageviews :
MONTHLY
4,465
Nov. Sept.
BREAKDOWNS
CAMPAIGN WINTER 2015
Aug. July
Oct.
Dec.
Sign ups on Podio
Global Ci&zen
October
November
December
28
-Sign Up and Apply Monthly Breakdowns
24 19 10
17
15
12
7 8
SA
MA
2
ZA
2
2 1 2
BE
8
PF
VA
GR
ML
SV
Apply on OP October
November
December
32
18
16%
12
14
6
16 13
12
SA
1 MA
ZA
9
8
6
1
OP to Match IP
7
4
3
0 BL
12
9
6
4
2
IQS
13 13
12
10
61% Podio to OP
14
8 3
21
18
2 1 BE
6
4 0 1 0 IQS
0 PF
0
0 BL
0 VA
2
3
6
5 2 GR
5 4 5
0 0 1
0
ML
SV
IE
Match in Progress
Global Ci&zen -Match in Progress % Match Monthly Breakdowns
October
December
6 4
4
3 2
2 2
1
1 1 1
1
1
1
0 0
58%
November
SA
MA
ZA
BE
1
0 0 IQS
PF
0 0 0
0 0 0
0 0 0
0 0 0
BL
VA
GR
ML
0 0
0 0 0
SV
IE
0 0
0 0 0
Match
Match IP to Match October
November
December
4 3
5%
2 1 1
1 1 0
Of our sign ups are matched
SA
MA
1
1
1
0
0 0 0
ZA
BE
1 0 0 IQS
0
1 0 0 0
PF
BL
0 0 VA
0 0 0
0 0 0
GR
ML
SV
IE
Global Talent -Content Marketing
1 Blog Post 5 Global Talent Stories
Most Contributors: Santiago, Zaragoza
4th Nov
Nov.
Pageviews :
8,864
MONTHLY
Aug.
BREAKDOWNS
CAMPAIGN FALL 2015
July
Sept.
Oct.
Dec.
Sign ups on Podio
Global Talent
September
5 SA
71 72 63 42 29
12
2 MA
15
ZA
0
11 9 10
12 5
BE
1
11
0
IQS
30 19 16
0 2 4 3
PF
6
BL
39
34 32 23
37
12
VA
4 GR
16 20 9
37
33 7
ML
SV
Apply on OP
Podio to OP
September 219 200
203 189 159 153
OP to Match IP
December
130
56 46 30
1%
November
162
-Sign Up and Apply Monthly Breakdowns
+300%
October
41 37 43 25 SA
November
195
193
92 67
105 77 28
89 74 60 63
78 76 45 1
MA
ZA
December
135
129 69 57 54
October
BE
IQS
PF
17 20 BL
133 117 113 62
3 VA
GR
97 54 45 25 24 23 11 11 ML
SV
62
50 17 IE
Global Talent
Match in Progress September
-Match in Progress & Match Monthly Breakdowns
November
December
10 7
1 1
95%
October
2
2
3
3
2 0
SA
MA
1 1
0
ZA
3
1
1 1
0
BE
IQS
0
0 0 0
PF
BL
1
0 0
1
1
VA
3
2
2
0
0 0 0
GR
ML
0
1
0
SV
1
0
IE
Match Match IP to Match
September
October
November
December
11
1% 3 2 2 2
3
2
2 1
Of our applicaEons are matched
0 SA
3
1 0
MA
2 2
1 1 1 0 0
ZA
1 0
BE
IQS
0
1 0 0 0 PF
2
1
1
0 0 0 0
0 0
0
BL
VA
GR
0 0 0 0 ML
0 0 SV
0
0 0 0 0 IE
Global Entrepreneurs -Content Marketing -Sign Up: Monthly Breakdowns
0 Blog Posts 1 Global Entrepreneur Story
In the first 6 months we were working on the product development of Global Entrepreneur. The main strategy to start implemenEng GE was to convert non-‐ qualified applicants for Global Talent into Global Entrepreneur Eps, by the sending of internal newsle]ers.
Youth Talent
Youth Talent Sign ups ApplicaIons
-Content Marketing -Sign Up breakdown
162
151 99 73
SA
11 MA
Pageviews :
1,695
45
38
27
ZA
BE
IQS
5 PF
CAMPAIGN FALL 2015
BL
21 VA
12 GR
ML
SV
Social Media Channels
Main channel for student marketing
12615 Followers 44294 Followers (all pages)
3736 Followers 1381 Tweets
LINKEDIN New channel for companies marketing
607 Followers
Age 49% 44% 25-‐34
-Channel Development
18-‐25
Social Media Channels
In the next semester we will implement new naEonal channels such as Instangram and Snapchat, and others, according to the markeEng campaigns.
B2C Marke&ng -MC Support -Online and Offline Promotion Activities
ADVERTISEMENT
NATIONAL MATERIALS
1 Global Citizen Facebook Ads during November
Promotional materials provided by the MC for GC, GT, YT and YS
NEW PLANS/PROJECTS • Channels optimization and diversification • National content plan
SOCIAL MEDIA CHANNELS The usage of Social Media channels has not been efficient. We’ve more than 44 000 followers, which are receiving different information about our Brand and Value Proposition throughout different channels.
LC COACHING • 1 Global Talent Summit • Webinars • iLead Functional Spaces
Marketingly Yours, Mariana Silva MCVP MarkeEng mariana.silva@aiesec.es