AIESEC in Spain
Digital Marketing EST Team
2017
Instructions: How to Apply Welcome to the EST application for the Digital Marketing Team, Summer 2017. We are opening these positions to add new members to our team who can help us excel in online promotion for the summer 2017 peak and maintain our social media channels.
Timeline • March 27 : • Applications released
• April 3, 11:59pm : • Applications due
• April 3-4: • Interview
• April 5/6: • Announcement
How to Apply Submit your application as one PDF or .zip folder with all of the questions answered and any additional files to madison.heginbotham@aiesec.es before the deadline. For any additional questions, you may contact Madison Heginbotham at the above email.
General Questions: Must answer all
A. GENERAL APPLICANT INFO 1. Name 2. Current AIESEC Role 3. List your previous AIESEC experience and summarize in 1-2 sentences a key achievement for each role. 4. Email address and Phone Number B. LOGISTICAL INFORMATION 1. Which role(s) are you applying for? 2. Are you willing to be placed in a role that you did not apply for?
B. OTHER INFORMATION 1. Why did you decide to apply for this role?
Specific Questionnaire: Must answer all
QUESTIONNAIRE
ROLE: GENERAL CONTENT CREATOR Content creators will be responsible for developing the content that draws engagement from across Canada for our products. You will also manage the post of your content and track the interactions across all social media channels. The mediums of content created include graphic design, video production, and written blogs.
Measures of success % growth in social media following Interactions per piece of content % completion of quality content Decrease in SM referral’s bounce rate to website Relative & absolute growth in OGX applied & approved
• • • • •
You are a person that… • • •
•
Is proficient and flexible in written content, videography, and graphic design Is resourceful in learning new skills Can take critique for their work and continuously revise based on feedback Native Spanish speaker
1. 2. 3.
4.
Please submit a portfolio or sample of your previous work. Pitch and explain 3 video/blog/post ideas that will directly help our social media engagement Identify your weakest area of content development and outline two learning opportunities you can take on to improve your skills for your role. Provide an example of 3 brands or other AIESEC entities that produce engaging social media content and explain what specific learnings we can take to use for Spain
CASE AIESEC in Spain is struggling with it’s oGET sales. Create a 30-60 second video that we can use on our social media channels as a post to boost awareness of the product, its projects, or one of its entity partner.
Specific Questionnaire: Must answer all
QUESTIONNAIRE
ROLE: BLOGGER Bloggers will be responsible for managing the content of our national blog by both submitting well-written pieces and recruiting members of the community and plenary to contribute pieces and press releases as well. They will work closely with the digital marketing team to develop engaging content that follows along various campaign needs and themes.
Measures of success % growth in social media following Interactions per piece of content % completion of quality content Decrease in SM referral’s bounce rate to website Relative & absolute growth in OGX applied & approved
• • • • •
You are a person that… • • • • •
Is passionate about creative writing and written communication Is resourceful in learning new skills Can take critique for their work and continuously revise based on feedback Is organized and responsible to deadlines Native Spanish speaker
1. 2. 3. 4.
Please submit a sample of your work. Pitch and explain 3 blog topic ideas that directly help customers move through different stages of the customer flow Identify your weakest area of blog writing and outline two learning opportunities you can take on to improve your skills for your role. Provide an example of 3 brands or other AIESEC entities that produce engaging blog content and explain what specific learnings we can take to implement for Canada
CASE AIESEC in Spain is looking to do a better job of showcasing customer stories. Develop a resource or process that addresses the “brand advocacy” stage of the Customer Flow so that more EPs will write blogs and share content from their experience.