Marketing bulletin by AIESEC Kenya

Marketing and communication

Am your Sensei , Wincate M. Born July 8th

Graduated in 2014 from JKUAT , Bsc Mechatronic engineering. Started mastering the art of Marketing from AIESEC in JKUAT 2012 This is my final 6 months as the national sensei in MaC before proceeding to my next venture. Itâ&#x20AC;&#x2122;s a short time and with that required high level of dedication. My training tactics are not by the book. Each move might be a lesson. You just have to be sharp.

Eg. The use of the image aside insinuates an anime fanatic. With that you can anticipates some things .

Think of MaC as a legendary sword. The legend of the sword is drawn from its wielder.

Their heart, their ambition ,their vision all portrayed by how they use the sword. In this month , I would like to know this things about you. Using your sword MaC.

I can teach you what you need to know, but true masters of an art are those who go out of their way to customise it into their own.

I will be issuing TASKS. To be completed within the set time and parameters. The purpose is for you to discover something about yourself better yet bring out your MaC heart.

Introducing the MaC team 2015 • EDWIN KURIA • MMU • BLUE FOX

• Name • Entity • Which animal best describes you

Introducing the MaC team 2015 • Name • Entity • Which animal best describes you

• Name • Entity • Which animal best describes you

Introducing the MaC team 2015

Crazy Photo

• Name • Entity • Which animal best describes you

Introducing the MaC team 2015 • Name • Entity • Which animal best describes you

• Name • Entity • Which animal best describes you

â&#x20AC;&#x153;After nearly a year working there, that is what stuck with me. It stuck with me when I left that job to take a job in a marketing department for an architecture firm. It stuck with me when I changed my college major to marketing. It stuck with me when I decided to start my own company and focused my business on marketing. It sticks with me today as I coach start-up businesses or help businesses in crisis - marketing isn't just the job of a single department - it is everyone's job.â&#x20AC;?

Think about thisâ&#x20AC;Ś

In today's world, where buyers have made 60% of their decision prior to talking to a sales representative, businesses need to be more aware of how their company is perceived. If a potential client finds out about your company from a file clerk, you want their experience to be positive enough that they consider your company. When they Google you and come across the VP's LinkedIn page, you want them to feel the company. Your Twitter postings should fit the values, mission, and marketing plan. This idea is less about marketing to your customers, and more about building brand recognition through every employee. Now think about it as AIESECâ&#x20AC;Ś

Re write the previous passage in terms of AIESECâ&#x20AC;Ś

AIESEC is a diverse student organization that helps facilitate an individualâ&#x20AC;&#x2122;s growth. However, the only way that non- AIESECers can get intrigued enough to join AIESEC is if the members effectively embody the AIESEC values in addition to being an observable representation of how AIESEC brings about individual growth. The marketing role should not only lie with the Marketing and communication portfolio, but should be justly conveyed by every AIESEC member. This will ensure that whenever a nonAIESECer comes into contact with any AIESECer; they can sufficiently deduce or even understand what AIESEC represents and how it fits into or complements their lives. This can only be achieved by building the AIESEC brand through every member as opposed to engaging in rigorous marketing activities aimed at capturing the attention of prospective members.

Ideally your job description

What do you thinkâ&#x20AC;Ś By incorporating familiar aspects of a home bathroom to an otherwise distasteful scene of public bathroom; the environment became increasingly relatable, thereby increasing its appeal.

Customer intelligence is key to winning marketing that sells. build deeper and more effective

Gathering

Analyzing

INFORMATION

Customer relationships and improve strategic decision making

For emphasisâ&#x20AC;Ś start research on the above Create a maximum one page on your understanding of each and their role in marketing

Segment

The competitions will be rigorous at times simple.

You will need to bring out your best creativity . One’s creativity won’t be equal to another’s . The purpose is not to make you feel less creative but to challenge you to expound out of your comfort zone. To focus on the end experience not only for you but your customer. Best part ,learn from the team ,work as a team. For if you want to go fast , go alone If you want to go further ,go together . Keep this in mind ….

How it works. Points are awarded based on a certain criteria. There will several types of points. • Observation (p) • Completion (R) • Design (Y) Etc. Note the colour coding • Mastery (BK)

A spread sheet has been created . Once awarded points , list them yourself. I will only log on at the end of the week for follow up. TASKS format: Time bracket / DDL Points worth Special condition (if any) Hint: Creativity, research depth and simplicity in comprehending information will count. Put yourself in the customers shoes.

As we progress some things will be added based on level.

The highest scorers based on: overall Each Points type Are eligible for the following type of rewards: • Experience [Roles in projects etc] • Special one on one [ lunch, dinner or drink] am paying • Assign design task to Sensei  • Hidden reward

PROJECTS

1. AfroXLDS MaC inner circle - Co-ordinate a Guerrilla Marketing campaign with the team - Co-host an AfroxLDS livestream segment to the whole of AIESEC in Africa - Gain video editing skills in After effects while editing with me promo- videos - Manage the AfroXLDS instagram competition starting Febuary Plus more, when we level up.

2. AIESEC in Kenya brand revamp - Lead or be part of the creative team that will come up with the design concept for materials.[ Posters , mailers, info-booklets on each stage etc]. - Lead or be part of a guerrilla marketing campaign for summer peak - Engage AI and other MCVPs through analysis of the above. - Manage the social media campaign for a week â&#x20AC;&#x201C; Target 200 likes More to be added after comm summit.

3. MaC summit 2.0 OC positions to be out tomorrow. One Faci position . Get to faci with experienced MaCs including alumni. It not ordinary sessions. Experience based learning ,activities, Timebank, MaC culture initiation and theme nights. Like a mini-conference. Duration : 3 days. Itâ&#x20AC;&#x2122;s going to be intense with the fact that you have to confirm everything by 15th February. Itâ&#x20AC;&#x2122;s a pressure cooker experience. Are you up to the task?

Ready for task no 3.? Deadline : 8th January close of business hours Points Worth: 5 points 3 points 1 point 1 point Special condition : Share the drive link to everyone. The two one page documents and link should be in pdf format DESCRIPTION 1. There is a one page task within this Mailer. 2. Based on what you think: - list the number of design concepts used in this mailer - What key topic is missing - What do you think is the purpose of this mailer - What brand is missing and why do you think that is so. Use a maximum one page. You have freedom of design. 3. Fill in one the segment of MaC 2015 then update the issuu document. You will receive the password upon confirmation of receipt of this mailer. 4. I f you want to , redesign this mailer and send in pdf to my email. Skills gained: Use of ISSUU Creative design using powerpoint

Be yourself Explore

Challenge

Let me leave this images here ď &#x160;