Global Citizen Brand Manager Application Form (max. 5 pages, 11 Arial font) DDL 21.01.2015, 23:00 (polish time zone)
Send to: karolina.mlenko@aiesec.net (alternate e mail: karolinamlenko@gmail.com ) & beatriz.castro@aiesec.net
Brand Managers of Global Talents and Global Citizens are obliged to attend NST meeting on 5 th and 6th, February ROLE
The role of brand manager of Global Citizen is to ensure the fan page engage with prospects on daily basis with clear message align with the essence of the product.
Ensure regular online presence of the product Position the product uniquely online Communicate with our prospects properly Generate more applicants to Global Citizen programme
STRUCTURE IMPLICATION RESPONSIBILITIES
SUCCESS MEASUREMENT
Regular and unified Facebook campaigns
Engagement content aligned with the message of the product
In-time communication and response to stakeholders
KPIs:
AIESEC in Poland | ul. Hallera 12, 05-260 Marki, POLAND
No. of the growth of followers No. of people reach No. of page views No. of people talking about this
KEY LEARNING POINTS
Get to know the knowledge of digital marketing
Practice of online promotion
Project management of digital marketing: design, content creation, tracking, evaluation
Working experience with International MC + professional Digital Marketing Company
APPLICATION 1. Please evaluate your AIESEC experience.
Dates
Position/ Responsibilities
Results Achieved
Key learning points
2. Why would you like to be a part of short term NST 14.15 for AIESEC in Poland? 3. What kind of skills and knowledge do you have that makes you a perfect candidate for this position?
4. What trends do you see in Social Media that we could take advantage of? 5. Please list 3 good points and 3 points to be improved in the cooperation between MC and LC. Describe how you would like to improve the 3 last ones.
6. What do you consider to be the biggest marketing gap in promotion of Global Citizen? Please propose solution for resolving the problem.
AIESEC in Poland | ul. Hallera 12, 05-260 Marki, POLAND