Internal Engagement Manager Application Form (max. 5 pages, 11 Arial font) DDL 21.01.2015, 23:00 (polish time zone)
Send to: karolina.mlenko@aiesec.net (alternate e mail: karolinamlenko@gmail.com ) & beatriz.castro@aiesec.net
Internal Engagement Manager has to be available for 2 days visit in first week of February.
ROLE The role of Internal Engagement Manager is to ensure the proper engagement with membership of AIESEC in Poland through internal marketing campaigns in various channels to drive behaviours and actions needed. Manage and Grow our national Social Media reach and engagement by running national campaigns and online initiatives Management of specific communication channels Quarterly Internal Marketing strategies and channels evaluation STRUCTURE IMPLICATION RESPONSIBILITIES
SUCCESS MEASUREMENT
Regular and unified Facebook campaigns
Engagement content aligned with the message of the product
In-time communication and response to stakeholders
KPIs:
AIESEC in Poland | ul. Hallera 12, 05-260 Marki, POLAND
No. of the growth of followers No. of people reach No. of page views No. of people talking about this
KEY LEARNING POINTS
Get to know the knowledge of digital marketing
Practice of online promotion
Project management of digital marketing: design, content creation, tracking, evaluation
Working experience with International MC
APPLICATION 1. Please evaluate your AIESEC experience.
Dates
Position/ Responsibilities
Results Achieved
Key learning points
2. Why would you like to be a part of short term NST 14.15 for AIESEC in Poland? 3. What kind of skills and knowledge do you have that makes you a perfect candidate for this position?
4. What trends do you see in Social Media that we could take advantage of? 5. What do you consider to be the strategic role of Internal Marketing and Engagement activities in MC’s strategies implementation?
6. Please list 3 strenghts and 3 weaknesses in the current MC to LC communication and campaigns. Propose one strategy to improve one of the weaknesses.
AIESEC in Poland | ul. Hallera 12, 05-260 Marki, POLAND