You Are the Jewellery.
J E W E L L E RY S T O RY B O O K & C ATA L O G U E
Welcome to the world of JRD Jenni Rutonen Design is a lifestyle jewellery brand that creates pieces for people who dare to be themselves. Stories, nature, memories and experiences live vividly in JRD's jewellery. Different encounters become interwoven, making each person wearing the jewellery part of this shared story. The pieces are mainly large and prominent silver jewellery that are meant to be seen and bring joy to the person wearing them. The brand considers it important to manufacture jewellery that stands out from the rest and looks striking on those wearing it. The company aims to grow and is serious about entering the international market. �As a brand, we want to stand out as ourselves. We're not trying to imitate anyone but, instead, dare to be exactly what we want to be! � Welcome to the world of JRD. It is also your world.
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Manifesto You Are the Jewellery. You are more valuable than any diamond and shine brighter than gold. You are the outcome of unique and wondrous coincidences and shine brightly upon us. You stand tall, on your own feet, not only accepting yourself – but loving your own, one-of-a-kind personality. Your clothes, the colour of your hair, your past and your future are but a shadow of what you are now. Pure and true, strong and unique. Your jewellery is not what makes you – You are what makes you, and your jewellery will shout it to the world.
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The Stories behind the jewellery The stories come from a life lived, including snapshots of childhood, past experiences and memories. They embrace nature and human beings. Finns have been known to be people of the forest, but not forest-dwellers. The stories reflect different encounters throughout life, droplets of time so bright that they must be captured in metal for everyone to access. Dare to be yourself.
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Philosophy behind the jewellery Every piece of jewellery was made to be worn. Without someone to wear it, jewellery will be nothing more that the material it was made of. Lifeless, unnecessary. It will only come alive once it is put on, worn. The function of jewellery is to be worn, what it communicates to each person wearing it is a personal matter. Jewellery conceals a life lived, memories, experiences. Pieces of jewellery are given as gifts, people buy them for themselves, they are part of one’s personality or mere adornment, status symbols. They belong to all of us and are intended to be worn. Jewellery is part of humanity and the cultural heritage of the entire human race. Jewellery even precedes written language, and there will be jewellery for as long as there are people. Wear your jewellery with courage, whatever the piece may be. You Are the Jewellery.
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THE STORIES
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O F T H E J E W E L L E RY
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Wings of Summer It is hatched from an egg to a caterpillar, grows and forms a cocoon. One day it reaches adulthood and emerges from its chrysalis, exposing its beauty, tenderness and strength, taking to flight higher and higher, up towards the skies.
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WINGS OF SUMMER Necklace 42–45 cm, 1 butterfly L Necklace 95 cm, 2 butterflies L, Bracelet 18–22 cm 2 butterflies S , Dangle earrings M, Dangle earrings S,
Stud earrings S, Stud earrings XS, Brooch MATERIAL Sterling silver SIZES L 48x52x18 mm M 37x40x12 mm S 23x25x6 mm XS 11x12x4 mm 11
Grandma’s Lace The journey to visit grandma always seemed to take too long, but once you got there, you could smell freshly-baked cinnamon buns and the rays of the sun peacefully scattered through the gaps in the lace curtain. A geranium was glowing on the windowsill and, outside, there was a sea of flowers in front of the red ochre building across the yard and butterflies were fluttering everywhere. The attic was like a treasury chest with all of its old pieces, and you could lose yourself there for hours, examining old artefacts until you name was called. Oh how good the warm cinnamon bun and cold milk tasted!
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GRANSMA’S LACE Necklace 45 cm L, Pendant 45 cm L, Bracelet 18 cm M, Chain bracelet 19 cm M, Stud earrings M , Dangle earrings M, Brooch L + M MATERIAL Sterling silver SIZES L 27x35 mm M 18x23 mm 13
Feel the Touch Round stones are glimmering by the riverbed, the water caressing them incessantly. The strength of touch flows fast, each drop of water shaping the stone. Are you like a river flowing forward or a stone shaped by the droplets?
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FEEL THE TOUCH Stud earrings, Necklace 43 cm, Bracelet 18 cm MATERIAL Sterling silver SIZES Drop approx. 8x14 mm 15
Sweetheart Do you remember how we used to play with cone cows by the big rock next to a forest when we were children? The sun was shining and ants were collecting needles. We were eating wild strawberries strung on straws.
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SWEETHEART Pendant 42 cm L, Dangle earrings M, Stud earring S , Brooch L + M, Bracelet 17-19 cm S, Chain bracelet 17 cm S MATERIAL Sterling silver SIZES L 42x25 mm M 34x20 mm S 21x13 mm 17
Sweetie! You are as sweet as candy, a real Sweetie! A playful person will always have a smile on her face. You bring joy to the world with your existence. It is wonderful that you are you!
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SWEETIE! Pendant pink/green/yellow 70cm L , Dangle earrings pink/green/yellow M, Necklace L + M MATERIAL Sterling silver, coloured agate SIZES L 52x20x8 mm M 38x12x8 mm 19
Shy Dragonfly A dragonfly sparkles on a straw like a flying gemstone. Something moves and the creature takes to its fragile wings. Oh! What was that? It’s startled until settling down again to bathe in the sun. When you’re patient, it will fly to you, not in fright, but examining you with interest. When you dare to take your time to trust someone, you may experience something unique.
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SHY DRAGONFLY Necklace 70 cm L, Dangle earrings M, Bracelet 19 cm M MATERIAL Sterling silver, midnight blue aventurine SIZES L 54x20x22 mm M 35x15x12 mm 21
Vanitas Memento mori. Am I merely floating with the stream of time? Will I seize the moment, or will I let it go? Will I stop in the midst of my haste, will I experience life? Only one life, do I live? No! I will not let time to simply slip away! I will see, experience, feel all there is to life; the moments, the scents, the flavours! I will swim against the stream. I will stop to enjoy each moment... only one life to live. I will live!
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VANITAS Necklace 67 cm, Dangle earrings MATERIAL Oxidised sterling silver, howlite skull, green agate SIZES Length from skull to droplet 53 mm 23
Aim Show me the way, give me a direction. Sight for the travel, supplies for the seeker. Forwards, not backwards.
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AIM Pendant in a braided leather 50 cm L , Stud earrings M, Cufflinks L MATERIAL Oxidised sterling silver SIZES L 30x21x10 mm M 19x16x4 mm 25
Protector of the Flame of Life At the top of the celestial sphere, where the day meets the night, the Protector is watching the existence, as it has done since the beginning of time. It’s weaving the thread of life on a golden cloth, protecting and feeding the flame that devours the thread and embroiders with silver the course of life in existence on a golden tapestry. ”The flame may never die nor the life thread be broken.”
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PROTECTOR OF THE FLAME OF LIFE Pendant 70 cm L, Pendant 50 cm L, Pendant in a braided leather 50 cm L, Pendant 70 cm M, Pendant 50 cm M,
Bracelet 18–21 cm S, Bracelet with leather cord 19 cm S MATERIAL Sterling silver SIZES L 40x18x17 mm M 25x12x10mm S 14x7x6 mm 27
What is coming in 2017 & 2018? Protector of the Flame of Life is the first part of the jewellery collection inspired by the Bone Rocks. Be swept away by the story that moves through the land of the North, following an ancient tale of the sphere of life, people and spiritual creatures. The collection has been inspired by childhood memories and experiences, the old Finnish native faith, nature, tales and stories of how people used to perceive their reality and how the spirits of nature and the unseen world used to be as real to them as our modern world is to us. The five other pieces in the collection will be released alongside other jewellery designs in the coming years. Stay tuned!
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About the Designer Jenni Rutonen is a Finnish jewellery designer who is strongly living out her vision. She is a joyous and positive ambivert. An exotic Finn with tremendously long hair brought up on stories. She was meant to become a biologist but was swept away by jewellery design and has never lived to regret her choice. Even as a young girl, it became clear to Jenni that she was somehow different from others; it came up everywhere, from club activities to school and later studies, and she tried to fight it for a long time until finally learning to accept it. Once she realised it, she began to take on the world. In fact, being different has become the driving force, a motor that keeps pushing her forward both in her career and her life. It has become the driving force of the entire brand. Dare to be yourself. You Are the Jewellery. Rutonen’s jewellery has been showcased at New York Fashion Week as part of the fashion show of Ivana Helsinki (2013), at the international Tripple Parade jewellery carnival of 2015 (China, Belgium, Finland) as well as at the Presidential Finnish Independence Day reception already for four years. The company was established in February 2012. 30
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hen I was young, I tried my best to fit in, to be just like everyone else. Now I'm wondering why. I no longer wish to be like everyone else... Anyone can be somebody else, but only I can be who I am. Being yourself is the great challenge of life. Dare to fulfil yourself and never give up. There is unique beauty in all of us.�
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Contact info JENNI RUTONEN DESIGN Haapaniementie 17, FI-70620 Kuopio, Finland PHONE +358 45 8546 777
EMAIL jenni@jennirutonen.com
JENNI RUTONEN DESIGN | WWW.JENNIRUTONEN.COM 32