Avalon brand guidelines

BRAND GUIDELINES

These brand guidelines are a simple set of rules regarding the use of our logo, which font and colors to use and the style that will best communicate our brand.

Within these guidelines you will find directions on the assets and applications that make up our brand identity.

CONTENTS INTRODUCTION ABOUT US

COLORS 1

LOGO PRIMARY LOGO SECONDARY LOGO THIRD LOGO ICON CLEAR SPACE MINIMUM SIZE POSITIONING DOs DON’Ts

PRIMARY COLORS SECONDARY COLORS GRADIENTS

11 12 13

TYPOGRAPHY 2 3 4 5 6 7 8 9 10

HEADING FONT BODY TEXT FONT LOGOTYPE FONT USAGE INSTRUCTIONS

14 15 16 17

BACKGROUNDS GRADIENTS 1-9

18-26

I

INTRODUCTION

I

INTRODUCTION

ABOUT US

1

Avalon is a film production company specialized in music videos and branded content. Whether it’s to promote a product, launch a new service, or grow brand awareness, We produce content at the highest standards with a cinematic twist for a huge variety of clients all over the world and believe that communication, honesty and quality is at the heart of what we do.

II I

INTRODUCTION LOGO

II

LOGO

PRIMARY LOGO

The company logo is an important graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding. This primary logo is our favorite and should always be used when circumstances allow. This is the clearest way we can represent our company visually.

It comes in two versions: one with the wordmark in black, and the other in white.

2

II

LOGO

SECONDARY LOGO

3

It's important to consider the different ways to use our logo, when circumstances don’t allow to use the primary logo we can use the secondary one. The main rule to respect is that the logo should be clearly visible.

II

LOGO

THIRD LOGO

Our third logo or the creative avalon logo is used in business to consumers case.

It’s usage is up to the designer depending on the situation.

4

II

LOGO

ICON

5

Our icon is the most distinct visual element that represents us, it has the shape of an A letter (that stands for Avalon of course) that when turned 90° becomes a play button icon representing what we do : film production.

We use it when it’s impossible to use the logo due to a lack of available space.

II

LOGO

CLEAR SPACE

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.

No graphic elements of any kind should invade this zone.

The dimensions of the icon are used as a scale to measure the space to always leave from all sides of the logo.

6

II

LOGO

MINIMUM SIZE

7

LOGO

100 px / 25 mm / 1�

To make sure our we've determined size for the digital printed material inches).

logo is always visible a minimum display usage (in pixels) and (in millimeters and

ICON

25 px / 7 mm / 0.3�

II

LOGO

POSITIONING

8

The following are the recommended positioning options for the logo, Wich depend on where the logo appears.

The position is designed to maximize impact and leave a lasting impression.

Building signage:

Packaging:

Tradeshow:

Websites:

Primary exterior

Box

Primary view

Homepage

Documentation

Secondary view

Secondary pages

PowerPoint:

Business card:

Advertising:

Collateral:

Title page slides

Front and back

Single pages

Cover vs. interior

Section dividers

II

LOGO

DOs

9

11

1. Use this version with light backgrounds 2. Use this version with dark backgrounds.

3. Use this version with purple backgrounds or when the two primary options can’t be clearely visible.

4. Icon can be used separately.

4

2

3

II

LOGO

DON’Ts

1.

2.

3.

Don’t change the colors Don’t add a drop shadow Don’t put the logo on a background without sufficient contrast 4. Don’t modify the logo 5. Don’t rotate the logo 6. Don’t make an outline 7 Don’t Stretch or condense the logo 8. Don’t change the font 9. Don’t crop the logo

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1

2

3

4

5

6

7

8

9

III II

COLORS

III

COLORS

PRIMARY COLORS

11

Color is a powerful component of our identity system. We have carefully chosen its color palette to create a cohesive identity for all of our communications. Our color system consists of 3 primary colors that are: Purple, White and Black.

PURPLE

A #231F20 RGB 35 31 32 CMYK 70 67 64 74

BLACK

B #231F20 RGB 35 31 32 CMYK 70 67 64 74

WHITE

C #FFFFFF RGB 255 255 255 CMYK 0 0 0 0

III

COLORS

SECONDARY COLORS

12

The 3 primary colors can be complemented with the different secondary colors listed below, these colors should never be predominant and take more area than the primary ones.

LIGHT BLUE

AQUA GREEN

D #231F20 RGB 35 31 32 CMYK 70 67 64 74

ORANGE

E #231F20 RGB 35 31 32 CMYK 70 67 64 74

PINK

G #231F20 RGB 35 31 32 CMYK 70 67 64 74

F #FFFFFF RGB 255 255 255 CMYK 0 0 0 0

YELLOW

H #231F20 RGB 35 31 32 CMYK 70 67 64 74

III

COLORS

GRADIENTS

13

Gradients have an important place in our visual identity, they give life to our designs and help to avoid monotony.

Our gradients are created from our color palette and the mix between primary and secondary colors.

Other gradients can be created by adding colors from our palette to the following gradients to have 3 or 4-colors gradients

G>

GRADIENT 1

<A

F>

GRADIENT 2

<A

H>

GRADIENT 3

<A

E>

GRADIENT 4

<A

D>

GRADIENT 5

<A

C>

GRADIENT 6

<B

F>

GRADIENT 7

<D

E>

GRADIENT 8

<G

E>

GRADIENT 9

<D

IV III

TYPOGRAPHY

IV

TYPOGRAPHY

HEADING FONT

14

MONTSERRAT Montserrat should be the first options for all headings and titles.

Aa

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 ( ! @ # $ % & . ,? : ; )

IV

TYPOGRAPHY

BODY TEXT FONT

15

POPPINS Poppins is the main font for all body texts, it can also be used for headings as a second option after Montserrat.

Aa

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 (!@#$%&.,?:;)

IV

TYPOGRAPHY

LOGOTYPE FONT

16

NEXA Nexa is the font used for our logotype, it should be mainly used for this purpose.

Aa

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcd efg hijklmn opqrstuvwxyz 1 2 3 4 5 678 9 0 (!@#$%&.,?:;)

IV

TYPOGRAPHY

USAGE INSTRUCTIONS

17

Title of the text

TITLE

Subtitle

SUBTITLE

Lorem ipsum dolor sit amet, â&#x20AC;&#x153;reque urbanitas accommodare duo eaâ&#x20AC;?. Usu tamquam acc sata scriptorem eu. Possim cotidieque mei no, nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur vituperata.

BODY TEXT

Te prima accusamus his. Mea ad maiestatis argumentum, no sit nihil adversarium, no dico denique efficiendi qui. Cibo malorum invenire vel no, nobis deterruisset his ex, pertinax senserit ne usu, ut vis quas dissentiet accommodare, duo consetetur temporib dolor ad. Agam possit mea cu. Qui ne sale dolorum admodum.

Vero tota prodesset cu pri. Mea ea nisl sint dicta. Cum ut exerci laoreet. Delicata appellatur id vis, at eam eruditi dolorum. Ad mucius tibique assueverit pri, phaedrum omittantsed ne. Causae maiestatis ut eum, no duo novum aperiri, falli labitur sententiae eu mea.

Aperiam aliquam inciderint an eos, mea eu facilisi recteque, sea dictas debitis vivendu et.

Ut sit ponderum tacimates, integre iuvaret mei ad. Eu eum quod natum dolor pro omnes singulis in nullam placerat sit ut. Vis tation oportererea, et eum imperdiet consetetur.

Te prima accusamus his. Mea ad maiestatis argumentum, no sit nihil adversarium, no dico denique efficiendi qui. Cibo malorum invenire vel no, nobis deterruisset his ex, pertinax senserit ne usu, ut vis quas dissentiet accommodare, duo consetetur temporib dolor

Montserrat Bold #490089

Montserrat SemiBold #5c7af7

Poppins ExtraLight #000000

FONT SIZE AND SPACING Font Size: (Variable) Leading: 15.6 pts Tracking: 0

III V

BACKGROUND

V

BACKGROUND

GRADIENT 1

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V

BACKGROUND

GRADIENT 2

Avalon is a film production company specialized in music videos and branded content.

Whether itâ&#x20AC;&#x2122;s to promote a product, launch a new service, or grow brand awareness, We produce content at the highest standards with a cinematic twist for a huge variety of clients all over the world and believe that communication, honesty and quality is at the heart of what we do.

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V

BACKGROUND

GRADIENT 3

20

PRESENTS

V

BACKGROUND

GRADIENT 4

21

V

BACKGROUND

GRADIENT 5

22

AVAILABLE ON DECEMBER 27TH

V

BACKGROUND

GRADIENT 6

23

V

BACKGROUND

GRADIENT 7

24

V

BACKGROUND

GRADIENT 8

25

V

BACKGROUND

GRADIENT 9

26

CONTACT US

www.avalon.film info@avalon.film +31-648446521

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