Visual Identity for Canada’s International Assistance

OUR IDENTITY -

CLARIFIED

How do you apply the visual identity in the real world? First, get informed. This manual has all the information you need to apply the visual to your communications products. Second, get creative. Use the visual identity to help you tie your creative content together with a bright, professional, distinctly Canadian style. And third, spread the word! Share your communications products with your target audience here in Canada, and around the world.

The visual identity for Canada’s international assistance provides a common look-and-feel for all international assistance communications materials. It is not a logo with a single standard look. Rather, the visual identity includes the words, the tone and the font, as well as the colours, the graphics, and the imagery. These are visual building blocks that help shape people’s perception and understanding of Canada’s international assistance.

Different elements of the visual identity will be used based on the subject matter, the intended audience, and the communications product. This flexible branding approach helps us maintain the look across different initiatives, products and activities, both online and in print.

Our approach complies with the Federal Identity Program and the Policy on Communications and Federal Identity. Care has been taken to ensure that the graphic elements complement, but do not compete with, the Canada Wordmark as the official symbol of the Government of Canada.