KX Brand Guidelines

BRAND

VERSION 1.1 DECEMBER 2020

GUIDELINES

Our logo Primary logo The KX logo should be used in black on white – or in white on black.

It can also be used on our secondary colored backgrounds and over imagery (but please ensure optimum legibility) in either white or black – but the KX logo should never appear in any other colour.

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Logo clear space & minimum size There must be a minimum space surrounding the KX logo.

Determine how much space is required by using half the height of the 'K'.

Logo Minimum size Print: width = 20mm Digital: height = 18px

Logo positioning

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For consistency our preference is top left1, followed by bottom left2 or middle3.

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2

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Logo | Partner lock-ups on light backgrounds When creating a partner lock-up on a light background please use the following guidelines: > Use the KX logo as a spacer to set the distance between the two logos > Include a divider line set to 34° in the middle of the KX spacer > Divider line colour is KX grey 2 > Always use the full colour version of the partner logo > Scale the partner logo to match the height of the KX logo > When a logo doesn’t fit optically, such as the ASW or Azure logo, use your discretion to ensure it fits in a harmonious way > Please check partner brand guidelines to ensure the correct colour version of their logo is used in the correct format.

Partner lock-ups are not intended to replace the use of the KX logo, their use must be considered. Please consult with your Head of Marketing before creating any new lock-ups.

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Logo | Partner lock-ups on dark backgrounds When creating a partner lock-up on a dark background please use the following guidelines: > Use the KX logo as a spacer to set the distance between the two logos > Include a divider line set to 34° in the middle of the KX spacer > Divider line colour is 70% KX black > Always use the white out version of the partner logo > Scale the partner logo to match the height of the KX logo > When a logo doesn’t fit optically, such as the ASW logo, use your discretion to ensure it fits in a harmonious way > Please check partner brand guidelines to ensure the correct colour version of their logo is used in the correct format.

Partner lock-ups are not intended to replace the use of the KX logo, their use must be considered. Please consult with your Head of Marketing before creating any new lock-ups.

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Logo | Portfolio lock-ups The KX logo can be combined with names of items within our portfolio, such as Streaming Analytics. (See brand examples at the back of this document)

FLOW

When creating portfolio lock-ups use the width of the vertical bar on the K to determine the relative space.

1/3

The word should occupy 1/3 the height of the KX Logo, centered in the middle.

FLOW

The font should be Euclid Square Bold with tracking set to 50.

SURVEILLANCE

On certain tactics, such as the brochure cover the layout determines that we need to use a more flexible spacing solution between the KX and portfolio name.

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STREAMING ANALYTICS

These are not intended to replace the use of the KX logo, these are to be used in certain instances only. Please consult with your Head of Marketing before considering creating any new lock-ups.

STREAMING ANALYTICS CLOUD EDITION

Special Use

FLEXIBLE SPACING

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4.5

STREAMING ANALYTICS

FLEXIBLE SIZING

Logo | Title lock-ups The KX logo can be combined with title text, for example in our email template headers.

(See brand examples at the back of this document)

WEBINAR

When creating title lock-ups use the width of the vertical bar on the K to determine the relative space.

The word should occupy 1/3 the height of the KX Logo, centered in the middle.

Max characters, including spaces is 20.

WHITE PAPER

REPORT

COMMUNITY

EVENT

The font should be Euclid Square Light with tracking set to 50.

Special Use

FLEXIBLE SPACING

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WHITE PAPER

FLEXIBLE SIZING

1/3

KX colour palette Colour is a valuable asset for the KX brand identity. It helps us gain recognition and builds familiarity through strong, confident and consistent use of colour.

Primary Colour KX Black and white have been selected for their simplicity and efficiency.

Accent Colour These colour should be used more sparingly throughout our brand.

Ensure you use the correct hex or RGB values for all digital applications. Only use the CMYK or Pantone values for print.

It is important to note that white space is also a key element to our identity.

IMPORTANT COLOUR NOTE As you will see on the next page – the KX black is made up of the CMYK breakdown used by Pantone Black 6.

It is a rich black – that has softer hues than 100%K. Wherever possible please use the 4 colour black but we do allow the single colour black to be used in Office based applications.

Secondary Colour KX Blue is the colour we turn to when we need to pick out a detail in another colour.

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White

KX Black

KX Blue

#FFFFFF

#101820

#0061FF

RGB 255/255/255

RGB 16/24/32

CMYK 0/0/0/0

CMYK 93/77/56/78 Pantone Black 6®

Office Black* #000000 RGB 0/0/0 CMYK 0/0/0/100 016

*FOR USE IN OFFICE DOCUMENTS ONLY, USE INSTEAD OF KX BLACK. ALSO USE MONO VERSION OF THE LOGO

KX Yellow

KX Green

KX Red

KX Purple

KX Grey 1

KX Grey 2

#FFC300

#009BAB

#F23A66

#7647CC

#9FA3A6

#DBDCDE

RGB 255/195/0

RGB 0/155/171

RGB 242/58/102

RGB 118/71/204

RGB 159/163/166

RGB 219/220/222

CMYK 100/56/4/0

CMYK 0/20/96/0

CMYK 100/0/37/0

CMYK 0/87/39/0

CMYK 68/71/0/0

CMYK 10/0/0/45

CMYK 17/11/11/0

Pantone 300®

Pantone 116®

Pantone 320®

Pantone 191®

Pantone 2665®

Pantone Black 6® 40%

Pantone Black 6® 15%

RGB 0/97/255

For more information please contact the KX marketing team or

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Pink Green Creative +44 (0) 1635 521 855 hello@pink.green