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RAFAY Brand Guidelines | by sightbox
RAFAY
Brand Guidelines.
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RAFAY Brand Guidelines | by sightbox
These guidelines are a strategic document. It brings together the necessary content to build and correctly implement the brand.
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RAFAY Brand Guidelines | by sightbox
INDEX 1. Logotype. 2. Icon. 3. Chromatic universe.
4. Typography. 5. Graphics.
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RAFAY Brand Guidelines | by sightbox
1. Logotype
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1.1
RAFAY Brand Guidelines | by sightbox
Logotype M A I N S I G N AT U R E
Our logo is the synthesis of the identity and must be used in accordance with the rules exemplified in these guidelines.
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1. 2
RAFAY Brand Guidelines | by sightbox
Logotype M A I N S I G N AT U R E C O L O R S
Our logo is the synthesis of the identity and must be used in accordance with the rules exemplified in these guidelines.
BR AND AQUA
BR AND BLUE
PA N T ONE 3275 C
PA N T ONE 2 217 C
C75
C85
M5
M65
Y50
Y55
K0
K50
RGB:
RGB:
R 8 G 176 B 15 6
R35 G57 B 65
HEX:
HEX:
#08B09C
# 2 3 3 9 41
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1. 3
RAFAY Brand Guidelines | by sightbox
Logotype v.1 E XCLUSION A RE A
To preserve the complete legibility of the symbol, the brand must define a protective area around it. This space should not be occupied by other elements, such as texts, images, or other marks, to avoid interference.
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1. 4
RAFAY Brand Guidelines | by sightbox
Logotypes REDUCTIONS
To maintain the legibility of our brand, the maximum allowed reduction is 20 mm in the lettering width for printed aplication, or 70 px on digital plattforms.
20 MM 70 PX
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RAFAY Brand Guidelines | by sightbox
P O LY C H R O M AT I C V E R S I O N
P O LY C H R O M AT I C V E R S I O N
P O LY C H R O M AT I C V E R S I O N
P O LY C H R O M AT I C V E R S I O N
M O N O C H R O M AT I C V E R S I O N
OVER BR AND BLUE:
OVER WHITE: A LLOWED
OVER PRIMARY AQUA: PROHIBITE D
OVER SECONDARY COLORS:
B R A N D B L U E O V E R I L L U S T R AT I O N S O R
ALLOWED GOOD CONTRAST
GOOD CONTRAST
JUST OVER WHITE OR BR AND BLUE
P R O H I B I T E D O N LY W H I T E V E R S I O N
PHOTO: ALLOWED WHEN CONTR AST
ALLOWED
ALLOWED
M O N O C H R O M AT I C V E R S I O N
M O N O C H R O M AT I C V E R S I O N
M O N O C H R O M AT I C V E R S I O N
WHITE OVER BR AND BLUE:
BR AND BLUE OVER WHITE:
BR AND BLUE OVER PRIMARY GREEN:
WHITE OVER SECONDARY COLORS:
W H I T E O V E R I L L U S T R AT I O N S O R
ALLOWED GOOD CONTRAST
ALLOWED GOOD CONTRAST
ALLOWED GOOD CONTRAST
ALLOWED GOOD CONTRAST
PHOTO: ALLOWED WHEN CONTR AST
M O N O C H R O M AT I C V E R S I O N
1. 5
Logotype A P L I C AT I O N R U L E S ON BR AND COLORS.
Valid options for application.
M O N O C H R O M AT I C V E R S I O N
M O N O C H R O M AT I C V E R S I O N
M O N O C H R O M AT I C V E R S I O N
M O N O C H R O M AT I C V E R S I O N
M O N O C H R O M AT I C V E R S I O N
P O LY C H R O M AT I C V E R S I O N
BR AND GREEN OVER BR AND BLUE:
BR AND GREEN OVER WHITE:
WHITE OVER BR AND GREEN:
BR AND AQUA OR BR AND BLUE
O V E R I L L U S T R AT I O N S O R P H O T O :
P R O H I B I T E D J U S T P O LY C H R O M AT I C
P R O H I B I T E D J U S T P O LY C H R O M AT I C
ALLOWED GOOD CONTRAST
OVER SECONDARY COLORS:
P R O H I B I T E D O N LY B L A C K O R W H I T E
VERSION OR WHITE ALLOWED
VERSION OR BR AND BLUE ALLOWED
P R O H I B I T E D O N LY W H I T E V E R S I O N
VERSIONS ALLOWED
ALLOWED
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RAFAY Brand Guidelines | by sightbox
2. Icon.
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2 .1
RAFAY Brand Guidelines | by sightbox
Icon SIMB OLOGY
This is our monogram and it can also represent our brand by itself.
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2.2
RAFAY Brand Guidelines | by sightbox
Icon E XCLUSION A RE A
To preserve the complete legibility of the symbol, the brand must define a protective area around it. This space should not be occupied by other elements, such as texts, images, or other marks, to avoid interference.
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2.3
RAFAY Brand Guidelines | by sightbox
Icon REDUCTIONS
To maintain the legibility of our brand, the maximum allowed reduction is 6 mm in the width for printed aplication, or 16 px on digital plattforms.
6 MM 16 P X
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RAFAY Brand Guidelines | by sightbox
3. Chromatic universe.
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RAFAY Brand Guidelines | by sightbox
SECONDARY B L U E #1
3 .1
Chromatic universe SECONDARY COLORS
Defining our universe is important because color is an instant message. Always prioritize HEX palette when digital formats are needed.
SECONDARY BLUE #2
SECONDARY BLUE #3
SECONDARY GREEN
SECONDARY RED
PA N T ONE 2 96 C
PA N T ONE 289 C
PA N T ONE 218 2 C
PA N T ONE 224 4 C
PA N T ONE 2348 C
C90
C 10 0
C95
C85
C5
M75
M80
M60
M30
M80
Y55
Y4 5
Y4 5
Y6 0
Y6 0
K70
K40
K25
K10
K0
RGB:
RGB:
RGB:
RGB:
RGB:
R8 G24 B38
R 13 G 4 0 B 6 4
R 13 G 6 9 B 8 9
R 2 2 G 115 B 10 5
R228 G82 B82
HEX:
HEX:
HEX:
HEX:
HEX:
# 0 8 18 2 6
#0D2840
#0D4559
# 167 3 6 9
#E 45252
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RAFAY Brand Guidelines | by sightbox
12% BRAND AQUA 5% BRAND BLUE 5% SECONDARY RED 5% SECONDARY GREEN
15% SECONDARY BLUE #3
20% SECONDARY BLUE #2
3.2
Chromatic universe PROPORTIONS
Understanding color proportions.
E X AMPLE OF USING C O L O R P E R C E N TA G E S
38% SECONDARY BLUE #1
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RAFAY Brand Guidelines | by sightbox
4. Typography.
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RAFAY Brand Guidelines | by sightbox
BW MODELICA FAMILY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , ; : ! ? ” & / * 4 .1
Typography INS TITUTIONAL FONTS
The typeface family is an integral part of a brand and should not be replaced or altered in its form. For greater homogeneity, the same family must be maintained in legal communication and stationery. The BW MODELICA typographic family can be used for complementary texts and in promotional materials, in all variations of its typographic family.
• Hairline Italic • Thin Italic • Light Italic • Regular Italic
• Medium Italic • Bold Italic • ExtraBold Italic • Black Italic
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RAFAY Brand Guidelines | by sightbox
HELVETICA TYPEFACE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , ; : ! ? ” & / * 4.2
Typography SYSTEM FONTS
The typeface family is an integral part of a brand and should not be replaced or altered in its form. For greater homogeneity, the same family must be maintained in legal communication and stationery. The HELVETICA typographic family, in addition to being used in the composition of the brand, in bold and regular versions, exclusively, it can be used for complementary texts and in promotional materials, in all variations of its typographic family.
• Thin Italic • Light Italic • Regular Italic
• Medium Italic • Bold Italic
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RAFAY Brand Guidelines | by sightbox
5. Graphics.
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RAFAY Brand Guidelines | by sightbox
ASCENDING O N LY T O T H E R I G H T
4°
5 .1
Graphics DIAGONAL CUTS
To strengthen our visual identity, we created a diagonal system to support rapid brand association.
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RAFAY Brand Guidelines | by sightbox
THNX! OCTOBER 2021 The images presented in this manual are merely exemplary, constituting mere citations for the purpose of criticism and comment, in order to demonstrate the recommended applications for the developed brand. No other use or reproduction of these photos is authorized here, which, if they occur, will be the sole responsibility of the contracting customer.
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