Rafay Brand Style Guide

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RAFAY Brand Guidelines | by sightbox

RAFAY

Brand Guidelines.

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RAFAY Brand Guidelines | by sightbox

These guidelines are a strategic document.

It brings together the necessary content to build and correctly implement the brand.

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RAFAY Brand Guidelines | by sightbox

INDEX 1. Logotype.

2. Icon.

3. Chromatic universe.

4. Typography.

5. Graphics.

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RAFAY Brand Guidelines | by sightbox

1. Logotype

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1.1

RAFAY Brand Guidelines | by sightbox

Logotype M A I N S I G N AT U R E

Our logo is the synthesis of the identity and must be used in accordance with the rules exemplified in these guidelines.

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1. 2

RAFAY Brand Guidelines | by sightbox

Logotype M A I N S I G N AT U R E C O L O R S

Our logo is the synthesis of the identity and must be used in accordance with the rules exemplified in these guidelines.

BR AND AQUA

BR AND BLUE

PA N T ONE 3275 C

PA N T ONE 2 217 C

C75

C85

M5

M65

Y50

Y55

K0

K50

RGB:

RGB:

R 8 G 176 B 15 6

R35 G57 B 65

HEX:

HEX:

#08B09C

# 2 3 3 9 41

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1. 3

RAFAY Brand Guidelines | by sightbox

Logotype v.1 E XCLUSION A RE A

To preserve the complete legibility of the symbol, the brand must define a protective area around it. This space should not be occupied by other elements, such as texts, images, or other marks, to avoid interference.

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1. 4

RAFAY Brand Guidelines | by sightbox

Logotypes REDUCTIONS

To maintain the legibility of our brand, the maximum allowed reduction is 20 mm in the lettering width for printed aplication, or 70 px on digital plattforms.

20 MM 70 PX

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RAFAY Brand Guidelines | by sightbox

P O LY C H R O M AT I C V E R S I O N

P O LY C H R O M AT I C V E R S I O N

P O LY C H R O M AT I C V E R S I O N

P O LY C H R O M AT I C V E R S I O N

M O N O C H R O M AT I C V E R S I O N

OVER BR AND BLUE:

OVER WHITE: A LLOWED

OVER PRIMARY AQUA: PROHIBITE D

OVER SECONDARY COLORS:

B R A N D B L U E O V E R I L L U S T R AT I O N S O R

ALLOWED GOOD CONTRAST

GOOD CONTRAST

JUST OVER WHITE OR BR AND BLUE

P R O H I B I T E D O N LY W H I T E V E R S I O N

PHOTO: ALLOWED WHEN CONTR AST

ALLOWED

ALLOWED

M O N O C H R O M AT I C V E R S I O N

M O N O C H R O M AT I C V E R S I O N

M O N O C H R O M AT I C V E R S I O N

WHITE OVER BR AND BLUE:

BR AND BLUE OVER WHITE:

BR AND BLUE OVER PRIMARY GREEN:

WHITE OVER SECONDARY COLORS:

W H I T E O V E R I L L U S T R AT I O N S O R

ALLOWED GOOD CONTRAST

ALLOWED GOOD CONTRAST

ALLOWED GOOD CONTRAST

ALLOWED GOOD CONTRAST

PHOTO: ALLOWED WHEN CONTR AST

M O N O C H R O M AT I C V E R S I O N

1. 5

Logotype A P L I C AT I O N R U L E S ON BR AND COLORS.

Valid options for application.

M O N O C H R O M AT I C V E R S I O N

M O N O C H R O M AT I C V E R S I O N

M O N O C H R O M AT I C V E R S I O N

M O N O C H R O M AT I C V E R S I O N

M O N O C H R O M AT I C V E R S I O N

P O LY C H R O M AT I C V E R S I O N

BR AND GREEN OVER BR AND BLUE:

BR AND GREEN OVER WHITE:

WHITE OVER BR AND GREEN:

BR AND AQUA OR BR AND BLUE

O V E R I L L U S T R AT I O N S O R P H O T O :

P R O H I B I T E D J U S T P O LY C H R O M AT I C

P R O H I B I T E D J U S T P O LY C H R O M AT I C

ALLOWED GOOD CONTRAST

OVER SECONDARY COLORS:

P R O H I B I T E D O N LY B L A C K O R W H I T E

VERSION OR WHITE ALLOWED

VERSION OR BR AND BLUE ALLOWED

P R O H I B I T E D O N LY W H I T E V E R S I O N

VERSIONS ALLOWED

ALLOWED

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RAFAY Brand Guidelines | by sightbox

2. Icon.

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2 .1

RAFAY Brand Guidelines | by sightbox

Icon SIMB OLOGY

This is our monogram and it can also represent our brand by itself.

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2.2

RAFAY Brand Guidelines | by sightbox

Icon E XCLUSION A RE A

To preserve the complete legibility of the symbol, the brand must define a protective area around it. This space should not be occupied by other elements, such as texts, images, or other marks, to avoid interference.

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2.3

RAFAY Brand Guidelines | by sightbox

Icon REDUCTIONS

To maintain the legibility of our brand, the maximum allowed reduction is 6 mm in the width for printed aplication, or 16 px on digital plattforms.

6 MM 16 P X

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RAFAY Brand Guidelines | by sightbox

3. Chromatic universe.

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RAFAY Brand Guidelines | by sightbox

SECONDARY B L U E #1

3 .1

Chromatic universe SECONDARY COLORS

Defining our universe is important because color is an instant message.

Always prioritize HEX palette when digital formats are needed.

SECONDARY BLUE #2

SECONDARY BLUE #3

SECONDARY GREEN

SECONDARY RED

PA N T ONE 2 96 C

PA N T ONE 289 C

PA N T ONE 218 2 C

PA N T ONE 224 4 C

PA N T ONE 2348 C

C90

C 10 0

C95

C85

C5

M75

M80

M60

M30

M80

Y55

Y4 5

Y4 5

Y6 0

Y6 0

K70

K40

K25

K10

K0

RGB:

RGB:

RGB:

RGB:

RGB:

R8 G24 B38

R 13 G 4 0 B 6 4

R 13 G 6 9 B 8 9

R 2 2 G 115 B 10 5

R228 G82 B82

HEX:

HEX:

HEX:

HEX:

HEX:

# 0 8 18 2 6

#0D2840

#0D4559

# 167 3 6 9

#E 45252

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RAFAY Brand Guidelines | by sightbox

12% BRAND AQUA 5% BRAND BLUE 5% SECONDARY RED 5% SECONDARY GREEN

15% SECONDARY BLUE #3

20% SECONDARY BLUE #2

3.2

Chromatic universe PROPORTIONS

Understanding color proportions.

E X AMPLE OF USING C O L O R P E R C E N TA G E S

38% SECONDARY BLUE #1

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RAFAY Brand Guidelines | by sightbox

4. Typography.

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RAFAY Brand Guidelines | by sightbox

BW MODELICA FAMILY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , ; : ! ? ” & / * 4 .1

Typography INS TITUTIONAL FONTS

The typeface family is an integral part of a brand and should not be replaced or altered in its form.

For greater homogeneity, the same family must be maintained in legal communication and stationery.

The BW MODELICA typographic family can be used for complementary texts and in promotional materials, in all variations of its typographic family.

• Hairline Italic • Thin Italic • Light Italic • Regular Italic

• Medium Italic • Bold Italic • ExtraBold Italic • Black Italic

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RAFAY Brand Guidelines | by sightbox

HELVETICA TYPEFACE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 , ; : ! ? ” & / * 4.2

Typography SYSTEM FONTS

The typeface family is an integral part of a brand and should not be replaced or altered in its form.

For greater homogeneity, the same family must be maintained in legal communication and stationery.

The HELVETICA typographic family, in addition to being used in the composition of the brand, in bold and regular versions, exclusively, it can be used for complementary texts and in promotional materials, in all variations of its typographic family.

• Thin Italic • Light Italic • Regular Italic

• Medium Italic • Bold Italic

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RAFAY Brand Guidelines | by sightbox

5. Graphics.

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RAFAY Brand Guidelines | by sightbox

ASCENDING O N LY T O T H E R I G H T

4°

5 .1

Graphics DIAGONAL CUTS

To strengthen our visual identity, we created a diagonal system to support rapid brand association.

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RAFAY Brand Guidelines | by sightbox

THNX! OCTOBER 2021 The images presented in this manual are merely exemplary, constituting mere citations for the purpose of criticism and comment, in order to demonstrate the recommended applications for the developed brand. No other use or reproduction of these photos is authorized here, which, if they occur, will be the sole responsibility of the contracting customer.

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