Swipekings Brand Guidelines

Page 12

OUR LOGO

Monochromatic Logo

A monochrome logo is a black, white or gray version of your logo. It is therefore made up of a single colour without tints/percentages. Common uses for a monochrome logo include the following: Faxheads: Because of the loss of tonal details when a document is faxed, a monochrome logo is the best format for the retention of clarity and legibility.

SWIPEKINGS

Unusual surfaces: Some applications of your company logo requires the use of a monochrome logo. Common examples include sandblasting onto glass (traditional or vinyl application), engraving in wood/metal/plastic or embroidering onto uniforms. Collaborations: There are situations where your logo will be featured alongside some other brands, eg. corporate sponsorships, collective projects and other collaborations. The easiest way to prevent visual clutter in the design space and let everyone have an equal share of the brand real estate is to present all the logos in monochrome.

Brand Guidelines

SWIPEKINGS

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