Swipekings Brand Guidelines

Page 22

TYPOGRAPHY

Secondary font USAGE Helvetica is used as an alternate font for headings and subheadings.

DESCRIPTION Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs.

FONT SPECIFICATION FONT NAME : Helvetica USE: Heading and subheading STYLE : Sans Serif DOWNLOAD LINK: https://freefontsfamily.com/helvetica-font-fam ily/

Aa GLYPH

CHARACTERS

Helvetica ABCDEFGHIJKLMNOTUVWXZ 0123456789 abcdefghijklmnopqrst ?<>-+()$%&#@!/={} Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789

Brand Guidelines

Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789

Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789

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