WORLD CLEANUP DAY Corporate Visual Identity
SLOGAN
People For a Clean Planet!
LOGO
THE MAIN LOGO Look and feel Dynamic. Energetic. Powerful. Simple. Minimal. Bright. Colorful. Human. Everyone’s. No Fancy. Rough. Handmade. Call to action. Ready to Go!
THE MAIN LOGO Usage World Cleanup Day (WCD) logo can be used by anyone organizing cleanup events for World Cleanup Day. WCD Logo MUST be used on all communications and materials regarding any events organized for WCD. Commercial usage of WCD logo is not allowed. Nor is using it for greenwash purposes*.
*Please
refer to our Partnership policy for more detailed information on the greenwash pledge.
FULL-COLOR LOGO BACKGROUND EXAMPLES Full-color logo can be used on any light-colored background. Blue flag background is preferred as first choice.
ONE-COLOR LOGO BACKGROUND EXAMPLES One-color logo can be black or white on any colored background or image.
LOGO WITH SLOGAN USAGE Variations, combinations, proportions.
People For a Clean Planet!
People For a Clean Planet!
People For a Clean Planet!
People For a Clean Planet!
People For a Clean Planet!
People For a Clean Planet!
COLORS The color logo main colors are: blue, black, white, red violet and yellow. Colors symbolize: Black - Ground White - Purity Blue - Sky, Waters, Clarity Violet Red - Action, Power, Energy Yellow - Sun, Positiveness
BLACK: Pantone Process Black C RGB: 48/46/44 CMYK: 0/0/0/100 HEX: 302E2C
BLUE: Pantone 279 C RGB: 65/143/222 CMYK: 69/34/0/0 HEX: 418FDE
VIOLET RED: Pantone 219 C RGB: 218/25/132 CMYK: 0/95/0/0 HEX: DA1984
YELLOW: Pantone 109 C RGB: 255/209/0 CMYK: 0/5/100/0 HEX: FFD100
THE MAIN LOGO WITH DATE The World Cleanup Day full color logo with the event date. Dated logo is suggested to use on some printed and all digital materials, and for communications related to WCD events of a specific year.
THE MAIN LOGO WITHOUT A DATE The logo without a date is best suitable for marketing materials that can be reused for years (i.e T-shirts, hats, flags, backgrounds, roll-ups, gifts etc).
BLACK AND WHITE LOGO VERSION This is a exceptional example of black and white logo usage. If possible, always use full color logo, blue color logo on white background or white color logo on blue background.
LOGO MINIMUM SIZE The minimum size of the logotypes is 20 mm width. Note: In case of minimum logo size logo, place date separately.
18 SEPT 2021 20 mm
18 SEPT 2021
LOGO PROTECTED AREA The outer protected area is 1/4 height of the logo. The inner protected area is the grey area of the logo.
1/4 size
LOGO PLACEMENT EXAMPLES
People For a Clean Planet! 18 SEPT 2021
People For a Clean Planet! People For a Clean Planet!
18 SEPTEMBER 2021
Lorem ipsum dolar lorem ipsum dolar lorem ipsum dolar!
18 SEPTEMBER 2021 www.worldcleanupday.org
LOGO PLACEMENT ON PHOTOS One-color transparent logo in black or white and in the top right
LOGO PLACEMENT ON VIDEO One-color transparent logo in black or white and in the top right. For end slide logo in black and white and central.
MAIN LOGO USAGE WITH PARTNER LOGOS Logo with blue flag background is preferred as first choice.
JOINT COMMUNICATION Combined logo of LDIW and WCD may only be used by LDIW member organizations. LDIW network members must always use both logos and both logos should be in original colors (except on colored background). It is preferred to use combined logo when addressing communications about WCD, but may be used in other cases as well (i.e. banners, headers, official documents, etc.)
JOINT COMMUNICATION The three logos can be used together, as long as their original colors-guidelines are kept.
WCD AND LDIW EXAMPLES
People For a Clean Planet!
People For a Clean Planet! People For a Clean Planet!
FOREIGN LANGUAGE LOGO ADAPTATION It is allowed to use WCD logo in your own language. Original colors and fonts must be kept where possible. The title font is custom WCD Headline font, for date please use Headoh font. You can download fonts and editable logo files here.
FOREIGN LANGUAGE LOGO ADAPTATION – NON-LATIN Logo can be translated to foreign languages and adapted to work with foreign characters. Use a similar font for non-Latin fonts. Original colors must be kept. Date location may be moved to suit logo style better.
FOREIGN LANGUAGE LOGO ADAPTATION – LATIN Logo can be translated to foreign languages keeping the same font/structure
PROHIBITED LOGO USAGE Samples of prohibited logo modifications: distortion, additional effects, new color combinations, etc.
TYPOGRAPHY Corporate identity font for World Cleanup Day is CHAU. Chau Philomene One is one of four families within the Chau superfamily, which is free to use for everybody! Hardy, ideal for headings and highlighted text, with narrow letters and sharp angles that have a distinctive personality. Download Chau Philomene One here
TŠAU, HI, CIAO, CHAU! ABCDEFGHIJKLMNOPQRSTU VWÕÄÖÜXYZ abcdefghijklmnopqrstuvõäöü 01234567890
For non-Latin use a similar font. Arial is the font for body text.
ABCDEFGHIJKLMNOPQRSTUVWÕÄÖÜXYZ abcdefghijklmnopqrstuvõäöü 01234567890
IMAGES
TONE OF VOICE
IMPRESSION
EMOTION
Epic, grand, friendly, concrete, energetic, welcoming inspirational encouraging, confident. Empowering, thought-provoking, inviting, positive, simple.
Worldly, down to earth, confident, smart, doer, motivating, honest, active, caring, leading, communal, powerful, assuring, intelligent, charismatic.
Awe-inspiring, wonder, satisfaction, enlightening, curiosity, excitement, joy, pride, empowerment.
APPLICATIONS
ICON STYLE Icons can be downloaded from here.
BUSINESS CARD
Your Name +(country + area code) phone number your@emailaddress worldcleanupday.org letsdoitworld your skype
People For a Clean Planet!
PRESENTATION TEMPLATE World Cleanup Day
World Cleanup Day
Integer accumsan metus eget metus maximus venenatis.
Let’s do it!
www.worldcleanupday.org
World Cleanup Day
www.worldcleanupday.org
World Cleanup Day Contact us:
Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer accumsan metus eget metus maximus venenatis. Sed interdum lacus in lorem ullamcoper pulvinar. www.worldcleanupday.org
www.worldcleanupday.org
info@worldcleanupday.org
facebook.com/worldcleanupday2020
+372 xxx xx xxx
www.worldcleanupday.org
PRESENTATION TEMPLATE Examples World Cleanup Day
World Cleanup Day
Integer accumsan metus eget metus maximus venenatis.
Let’s do it!
www.worldcleanupday.org
World Cleanup Day
www.worldcleanupday.org
World Cleanup Day Contact us:
Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer accumsan metus eget metus maximus venenatis. Sed interdum lacus in lorem ullamcoper pulvinar. www.worldcleanupday.org
www.worldcleanupday.org
info@worldcleanupday.org
facebook.com/worldcleanupday2020
+372 xxx xx xxx
www.worldcleanupday.org
PRESENTATION TEMPLATE Examples World Cleanup Day
World Cleanup Day
Integer accumsan metus eget metus maximus venenatis.
Let’s do it!
www.worldcleanupday.org
World Cleanup Day
www.worldcleanupday.org
World Cleanup Day Contact us:
Lorem ipsum dolor sit amet, consectetur adipiscing elit Integer accumsan metus eget metus maximus venenatis. Sed interdum lacus in lorem ullamcoper pulvinar. www.worldcleanupday.org
www.worldcleanupday.org
info@worldcleanupday.org
facebook.com/worldcleanupday2020
+372 xxx xx xxx
www.worldcleanupday.org
WORD DOCUMENT TEMPLATE
BANNERS
People For a Clean Planet!
18 SEPTEMBER 2021
People For a Clean Planet! 18 SEPT 2021
People For a Clean Planet!
18 SEPT 2021
People For a Clean Planet!
18 SEPTEMBER 2021
MAIL SIGNATURE
18 SEPTEMBER 2021
FACEBOOK COVER
People For a Clean Planet! 18 SEPT 2021 Facebook Fanpage
POSTER
People For a Clean Planet! Lorem ipsum dolar lorem ipsum dolar lorem ipsum dolar!
18 SEPTEMBER 2021 www.worldcleanupday.org
POSTER
HEADLINE Your point and message here. Download and install font Chau Pilomene One here.
HEADLINE
Your point and point here. Choose Shape Fill, Picture, and choose picture from your computer. To get a print files, choose Save As, then choose .png or .pdf.
World Cleanup Day is the world’s biggest civic action, powered by technology. The aim is to map all the world’s illegal waste and to engage 5% of the global population to clean it all up on...
World Cleanup Day is the world’s biggest civic action, powered by technology. The aim is to map all the world’s illegal waste and to engage 5% of the global population to clean it all up on...
18 September 2021
18 September 2021
www.worldcleanupday.org
www.worldcleanupday.org
ROLL-UP
Let’s do it!
PEOPLE FOR A CLEAN PLANET! 18 SEPTEMBER 2021
STICKERS
worldcleanupday.org
People For a Clean Planet! 18 SEPT 2021
worldcleanupday.org
CAR DESIGN Logo usage on light and darker color cars. worldcleanupday.org
worldcleanupday.org
T-SHIRTS Full-color is the main and preferred version to use. The logo and text should be preferably A4 size (maximum size). Usage of the logo in local languages is permitted.
People For a Clean Planet!
Full-color
People For a Clean Planet!
White on blue
People For a Clean Planet!
Black on white
GLOVES
WASTEBAG
FLAGS
Further Questions at: info@worldcleanupday.org