TOSHIBA Journal # 17 EN

Page 12

STRONG BRAND IDENTITY The fair season 2019 has begun! Despite our digital age, fairs are still one of the most important channels to bring our products closer to our customers. It is the optimal platform where exhibitors can increase their visibility and present their products to a wide audience. Furthermore, there is the possibility of direct communication with potential customers. Exhibitors can thus benefit from reaching their own target group directly. The fair season 2019 has now started again and some of our partners have already been actively involved in various trade fairs. At this time of the year across our sales area, the focus is on fairs concerning house construction. In the middle of January, among other things, the „Grazer Häuslbauermesse“ took place in Austria, where our partners Cool Company, E1 and exclusively the company Manfred Schmelzer exhibited TOSHIBA equipment and completed successful trade fair appearances. At the beginning of February the „Baumesse in Oberwart“ took place, where our parnter TWS had a booth and showed TOSHIBA and also the already „fair“-experienced company Kühlanlagen Postl exclusively presented TOSHIBA air conditioners and heat pumps. Our partner Bernhard Kinzl represented TOSHIBA in February at the „Bauen und Energie“ in Vienna. The previous feedback from our partners on their participation in the various fairs is more than positive. For all, their investment is quite lucrative, as they can use their participation as a tool for business initiation.

Häuslbauermesse Manfred Schmelzer

12

The World of Toshiba

Baumesse Oberwart TWS


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