Austrian Airlines - Lucky Luggage

Austrian Airlines - Lucky Luggage

We've seen airlines such as Virgin America and Brussels Airlines use the luggage belts in the baggage claim area to surprise passengers with free gifts. On a similar note, Austrian Airlines' new 'Lucky Luggage' campaign blends the element of surprise with a contest for passengers in order to promote the launch of its new route to Chicago in May 2013.

The campaign began on January 28, with passengers of all inbound flights from North America fnding red 'Lucky Luggage' ribbons on three pieces of luggage at Vienna Airport's baggage claim. Austrian tied the ribbons on random pieces of luggage from each Toronto, New York and Washington-originating flights and the luggage owners were then eligible to win prizes such as a red|carpet voucher for access to the airline’s fast track service and lounge at Vienna Airport.

In addition, all passengers on the flights could enter into a drawing for the 'top prize' - two roundtrip tickets to Chicago - by flling out and submitting a 'Lucky Luggage' competition card at the airport's Lost & Found desk. Winners will be announced after the six week-long run of the 'Lucky Luggage' campaign.