LAN USA - Ticket Surprise

LAN USA - Ticket Surprise

Part of its multi-year 'Only in South America' campaign to promote the continent as a tourist destination, the North American ofce of LAN took to a collaboration with a popular South American-inspired restaurant in Oakland, California to surprise patrons with an offer.

On January 23, 200 diners at the Bocanova restaurant in the city's Jack London District were interrupted from their meals to be surprised with free return tickets to South American destinations in Chile, Argentina, Peru, Ecuador, Colombia and Brazil on LAN or its Brazilian merger partner TAM (video here). According to LAN, Bocanova was selected as a venue for the ticket giveaway because of its “unique take on South American cuisine.”

LAN also took the campaign online by posting videos containing ‘secret’ codes on its American Twitter and Facebook accounts between January 25 and 30. Those who spotted the codes in the videos could use them to enter a daily giveaway contest on Facebook, which included free tickets to South America.

The initiative marks the second time LAN has conducted such a surprise giveaway. In October 2011, the airline surprised patrons of New York's Nuela restaurant to kick off the 'Only in South America' campaign.