Transavia - Fanflight

Transavia - Fanflight

KLM low-cost subsidiary transavia.com has teamed up with popular Dutch radio station 538 to let the airline’s Facebook fans select where they jet off to in a social media competition dubbed fanflight .

Set over the month of September, during each of the 4 weeks an element of the flight could be chosen by the airline’s Facebook fans. In week 1 Transavia’s Facebook fans chose Ibiza out of 56 possible destinations, in week 2 ‘Dance’ was selected as the music style for the inflight party, week 3 saw ‘relaxation’ being voted for as the main activity, and in the final week the fans decided upon ‘tropical’ as the dress code.

The Transavia fanflight will leave from Rotterdam to Ibiza on October 16 and 538 DJs Barry Paf and Jens Timmermans will pick the 128 lucky winners for the trip. The winners are then joined by DJ Jens on the flight who will set the mood of the trip.

We want to provide them with a memorable travel experience and to show that we value their opinions and wishes. To be able to come up with their own dream trip along with other fanflight fans, gives them plenty of choice to choose from, from a beach, city or shopping trip

said Roy Scheerder, commercial director of transavia.com.