Lufthansa USA - Jetfriends Tales

Lufthansa USA - Jetfriends Tales

Kids naturally have lots of questions about flying. Whether it’s the weight of a jumbo jet or why the sky is blue. The USA regional team at Lufthansa believe their crew and passengers are ready to answer any question not matter how imaginative.

“What happens when you fly through a rainbow?” is the innocent example Lufthansa used to launch their JetFriends Tales whereby a child’s response was able to win a family a Lufthansa flight to Europe from the US.

Promoted via a video on YouTube in July, the Facebook campaign was an extension of Lufthansa’s already established JetFriends brand, which is dedicated to kids and teenagers who travel with Lufthansa.

The concept was to generate user interaction on the social media platform between children and Lufthansa, whereby children could either answer or ask questions on a controlled video forum.

Jacquie B. from Texas, USA was the winning entry and won the Lufthansa round trip tickets for a family of four by asking “How do you learn to become a pilot?”. Runners up won either Lufthansa bears or JetFriends branded goodie bags dubbed ‘JetPacks’.