Easyjet - Generation Easyjet

Easyjet - Generation Easyjet

Pan-European LCC easyJet launched a GBP 5m multi-media campaign across 10 countries, based on the strapline ‘generation easyJet’. The campaign aims to showcase the airline’s appeal to the market.

The TV ad is directed by Ninian Doff, an acclaimed young director, who has directed music videos for the likes of Graham Coxon and Mykki Blanco. Ninian uses clever camera techniques and artful editing to bring to life the sheer diversity of ‘generation easyJet’.

In print, new bold headlines are set against impactful reportage-style photography to inspire and ignite the get-up-and-go feeling in all of us.

The campaign is supported by a microsite describing ‘generation easyJet’ as “The head first into water, wine or work generation.”

Peter Duffy, marketing director at easyJet, said:

For the past 18 years, easyJet has opened up Europe so we can all exercise our get-up-and-go in a way that simply wasn’t possible before. Today, 60 million Europeans do so each year with easyJet. With this campaign, easyJet and VCCP are celebrating our customers, our people ...’generation easyJet’.