Qatar Airways - Land Of Barcelona

Qatar Airways - Land Of Barcelona

FC Barcelona has recently chosen Qatar Airways as the first commercial shirt partner in the club’s 114-year history. In a campaign to celebrate this partnership, Qatar Airways transports its viewers to a fictional island home for the global supporters of the ‘Blaugrana’ in a feat of creativity and ingenuity.

The feel-good spot, created by 180 Amsterdam , is set in the mythical “Land of FCB ”, a country brimming with billboards, cars, and clothing featuring FC Barcelona’s signature maroon and blue team colors. Mixed among the citizens are cameos from some of the world’s greatest soccer players, including Lionel Messi and Gerard Piqué.

Accompanied by Jackie Wilson’s iconic soundtrack “Higher and Higher,” Messi teaches a soccer-based dance class, and Carles Puyol heads a potted plant falling out a window as if it were a soccer ball.

With over 3.6 million views in less than a month, the campaign has become a huge viral success for both the airline and the football team.