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valentines
#LoveIsInTheAir SINGAPORE AIRLINES
Translating its new tagline “The Lengths We Go To,” Singapore Airlines (SIA) went the extra mile and celebrated Valentine’s Day with travellers in Changi Airpor t Terminal 3. A singing group – dressed in steward and SIA’s traditional ‘kebaya ’ uniforms – serenaded travellers with a medley of cappella versions of love songs, including Billy Idol’s song “For the longest time,” while SIA stewardesses gave out hand-folded batik roses and chocolates to onlookers and passers-by (images here ). Singapore Idol finalist Sylvia Ratonel par ticipated as one of the female singers, dressed in a SIA kebaya. A video of the event was uploaded onto YouTube by SIA on the same day and has been watched over 130,000 times so far.
MARCH 2014 ISSUE
LAN ARGENTINA
Up in the air, SIA flight SQ462 flying from Singapore to Male, Mauritius (a popular honeymoon destination) was decked out in Valentine’s Day decorations to celebrate the special day. Passengers received handmade kebaya roses, personalized cards, teddy bears and macaroons. Enter tainment came in the form of stewardesses singing backed up by a steward playing the ukulele. There was even a marriage proposal on the flight (and yes, the girl in question said yes). The video of the Valentine’s Day flight has been viewed nearly 50,000 times.
In Argentina, the local branch of LAN par tnered with online dating site Match.com and Intercontinental Hotels to organize a speed dating event on a f light from Buenos Aires to Mendoza, called ‘The Love Flight’. Par ticipants were seated in the front par t of the cabin and changed seats at frequent intervals (video here ), while other passengers on the f light received some surprise gifts.
Upon arrival in Mendoza, a range of activities were organized for the par ticipants, including a visit to a local winery and a stay at the Intercontinental hotel, where they were offered a special dinner prepared by the hotel’s chef. Apparently the event resulted in no less than 4 romantic couples.
The 16 participants were selected by LAN and Match.com from those that had signed up on the airlines’ Facebook page . On behalf of Match.com, ‘relationship specialist’ Valeria Schapira , who is quite known in the country, joined the f light to host the speed dating event.
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VALENTINES SOCIAL DIGITAL TRADITIONAL
