AIR NEW ZEALAND, IT’S KIWI SAFETY When you think of airline safety videos, you first of all think of Air New Zealand. Though even relatively small carriers like Lebanon’s MEA now produce safety videos that are done as much for marketing as for in-flight safety purposes, Air New Zealand very much pioneered the genre.
after the other. The airline’s so-called ‘epic safety briefings’ have included “The Bear Essentials of Safety” with TV personality Bear Grylls, “Mile High Madness” with 80s sensation Richard Simmons and ‘Safety in Hollywood’ featuring Anna Farris and Rhys Darby.
As far back as 2012, SimpliFlying CEO and founder Shashank Nigam wrote, “Air New Zealand has taken the same videos and turned them from what people ignored in-flight to something people watch at home on Youtube. Many times over.”
The latest video, “It’s Kiwi Safety”, is the largest scale safety video the airline has ever produced, featuring a 600-strong cast.
Since then, Air New Zealand has produced one in-flight safety video ‘hit’
The safety video, takes the form of a rap and is backed by the soundtrack It’s Kiwi a remake of the popular RUN-DMC song It’s Tricky.
16 | Airline Marketing Monthly - November 2018
