WESTJET - LOVE WHERE YOU’RE GOING With the launch of an ad called “Love where you’re going”, WestJet has unveiled a new brand image that seeks to build the airline’s reputation as more of a global brand. This coincides with the planned introduction of its first three international Boeing 787-9 Dreamliner routes from Calgary.
“from a point-to-point carrier into a full-network, global airline. A lot of the transformations are around destinations, aircraft, but also product – we’re premiumizing our product offering.”
To make the announcement and unveil the ad and new brand direction, Ed Sims, WestJet President and CEO, was joined in Calgary at an event by Canadian community and business leaders.
According to Daintree, WestJet’s new agency ‘Rethink’ is developing a new brand platform, while as more globally focused company, WestJet will start marketing in other countries for the first time (however, WestJet did run a tube poster campaign in London in 2017 with the launch of its Gatwick services).
Quoted in Strategy magazine, Rob Daintree, director of marketing communications says that the new positioning is intended to reflect WestJet’s evolution
WestJet is launching non-stop service on board its Dreamliners from Calgary to London (Gatwick), Paris and Dublin on April 28, May 17 and June 1, 2019.
23 | Airline Marketing Monthly - November 2018
