Airline Marketing Monthly - November 2018

Lufthansa - AI Powered ad campaign Earlier this year, we covered Lufthansa’s #SayYesToTheWorld brand campaign, which followed Lufthansa’s livery change where the blue is being given more prominence, at the expense of the Lufthansa yellow.

The latest stage of the campaign has seen the airline team up with IBM Watson Advertising to launch what both companies call an AI-powered advertising experience, and a first for an airline.

The interactive ads, powered by IBM Watson, ran in October and provided consumers with the opportunity to interact with Lufthansa for general airline questions and for travel content across 15 European destinations.

A destination explorer showcased each location and helps the user explore different cities through local travel facts and tips, as well as tailored image galleries and videos, and offers the option for flight reservations.

You can try the AI-Powered ads yourself on the Watson website.

Earlier this year, Emirates Vacations launched an AI powered ad campaign, which allowed people to ask questions and receive answers within the ad unit.

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