TSA - Don’t lose your booze According to the South Florida Reporter, The Transportation Security Administration (TSA) in the USA s running a campaign to remind passengers to pay attention to liquid rules in security so you “don’t lose your booze.” Thousands of passengers every year forget to heed the liquids rules and then head to the TSA checkpoints with oversized liquids. The end result is they often choose to lose their booze. As well as the lose your booze campaign, we were impressed when we looked at
the TSA social media feeds. This includes screenshots of random tweets people have been sending into the TSA asking ‘can I carry this?’ Examples include a giant banana, a brick, a skeleton, and a man who sent in a photo of himself holding an axe. In each case, the TSA social media team responds with some pretty good puns (e.g “you may pack your brick in a checked bag, but please leave your mortar at home”). - as well as of course imparting valuable information.
34 | Airline Marketing Monthly - November 2018
