Stockholm Arlanda Airport - Welcome to my hometown For 13 years, Stockholm Arlanda Airport has been running a campaign called “Welcome to my hometown”, where passengers arriving at the airport are greeted by famous Swedish faces in a gallery. The line-up has included photographs of well-known Swedes in sport, music, fashion, design, art, culture and business. The airport says it also includes some “future stars” – Stockholmers who are not yet well-known to the general public.
Members of the public can now nominate faces that they would like to see added to the line-up The airport says that the idea is to create a pleasant atmosphere and a nice start to people’s visit to Stockholm, and that nominations should consist of people who either were born or work in Stockholm in fields such as sport, design, architecture, art, fashion, beauty, culture, entertainment, music, business and entrepreneurship.
36 | Airline Marketing Monthly - November 2018
