IATA - VALUE OF AVIATION As an industry, aviation provides a lifeline to countless industry sectors, in particular tourism. It’s also made the world a smaller place, giving people the kind of opportunities to see and do things and connect with other people that was out of reach to everyone except the top 1% 100 years ago. At the same time, aviation is also controversial from an environmental point of view. Witness the inevitable protests when a major airport in Europe or North America plans an expansion or new runway.
As a result, industry body IATA, which represents the world’s airlines, has been running a campaign to show how aviation “enables the free movement of people and goods around the globe.” IATA says that in 2018, the global airline industry will have transported 3.78 billion passengers and 5.27 million tons of cargo. The Value of Aviation Campaign, features six short online video clips, each tying into a different area where aviation is essential.
09 | Airline Marketing Monthly - November 2018
