Vueling - Ambassadors

Vueling - Ambassadors

In a bid to put a human face to the cities in its network and promote the airline, Vueling has launched an online contest to find ‘ambassadors ’ for a select number of its destination cities.

Participants who wanted to become a local Vueling ambassador were asked to subscribe to the Vueling Ambassadors microsite , upload a profile shot and then generate enough votes online through friends and social networking – as well as answering a few key questions – to secure their place as a local Vueling ambassador.

The final four candidates from each city were then put up to the vote to win the title of ‘Ambassador’ of their chosen city. As a reward the winning participants are entitled to as many as 50 flights with the Spanish carrier.

To help promote the campaign, Vueling’s German city ambassadors were filmed when they were taken to Barcelona, where they participated in a photoshoot to be featured in the airline’s printed campaigns, as well as being given a tour of the city, courtesy of Vueling.