Air France - France Is In The Air

Air France - France Is In The Air

After running its “Making the sky the best place on earth” ad campaign for over 15 years, Air France has just unveiled a new marketing communication initiative called ‘France is in the air’.

Tapping into the popular heritage/ vintage/nostalgia trend, Air France says the new campaign “is daring to be different, creating an effect of surprise by mixing heritage and modernity.” The visuals , created by the Argentine photographers Sofia & Mauro, feature French icons such as the Moulin Rouge, the French Revolution, the Sun King, master chefs and haute couture, in a design style that echos Air France’s past as a renowned poster specialist.

The campaign, created by BETC, consists of six visuals of services offered by Air France: the A380′s comfort, the airlines new La Première cabin, the new Business cabin, gastronomy, the network, and SkyPriority. Additionally, there will be twelve visual ads utilizing different iconic destinations served by Air France, such as Paris and New York (view them here).

A part of its highly visual approach, the campaign also appears on Pinterest , Instagram and Facebook under the #franceisintheair hashtag.

The multimedia campaign will run in twelve countries: France, Germany, Brazil, Canada, China, Spain, USA, Italy, Japan, Russia, Senegal, and Switzerland.