British Airways - Spotify Music Travel Guide

British Airways - Spotify Music Travel Guide

Following a recent initiative in which British Airways ‘upgraded’ the audio channels on its IFE system by offering celebritycurated playlists from the likes of Mick Jagger, the airline has partnered with music streaming service Spotify to create the ‘Music Travel Guide’.

Designed to immerse travellers in destination-specific music, this is the first time that Spotify has officially worked with an airline, although carriers such as Ryanair and Delta have created Spotify playlists before.

Available for Spotify users in the UK, users will be able to select a British Airways destination, describe their personal music taste and then have a playlist generated for them. Currently there are five destinations to discover: Amsterdam, Barcelona, Valletta (Malta), Naples and Edinburgh.

The recommended content includes music, bands and artists from the chosen city, as well as general music that is currently trending there. The guide also recommends music events in the chosen location, which can be booked directly through the Spotify website and app. Spotify users can also share their playlists via social media and click through for flights and holidays, creating a one-stopshop for music and travel lovers.