Emirates - All Time Greats

Emirates - All Time Greats

Mirroring Turkish Airlines’ phenomenally successful Kobe vs Messi campaign , which featured the two sporting giants on both their plane and around the airline’s destinations, it is no surprise that another airline has mimicked the concept, especially with the FIFA 2014 World Championships in Brazil coming closer.

Featuring current soccer star Cristiano Ronaldo and football legend Pelé, we see two world-famous faces onboard Emirates A380 flagship aircraft. The short and simple tale showcases the aircraft’s well-known premium products such as First Class showers, the Business Class cabin and the onboard bar, all successful products for the airline.

The commercial offers an air of humour as two passengers whisper about the football star, which gets revealed within the minute long advert, is actually Pelé, even though the viewer is lead to believe the hero of the film is Ronaldo.

Helping promote the video, which as well as a TV commercial, is an online #AllTimeGreats campaign, which asks viewers ‘who’s the greatest?’ Whilst the campaign probably won’t reach the same level as Turkish Airlines 244 million views, the video has generated 1.25 million hits on YouTube in just 5 days.