Emirates - Flight Experience

Emirates - Flight Experience

Following last year’s opening of The Emirates Aviation Experience in London (featured in the July 2013 edition), Emirates has opened another A380 simulator at The Dubai Mall in its home in Dubai. Launched April 2014, the new ‘experience zone’ sits alongside the Emirates Official Store at the Dubai Mall.

The Emirates A380 Experience introduces visitors to the flight deck of the aircraft, allowing them to experience the thrill of landing and taking off the world’s largest plane from 12 of the world’s busiest airports in differing weather conditions and for example fly past Paris’ historic sites, soar over the canals of Amsterdam, and take in Hong Kong’s cityscape. The simulator is almost exactly the same as a real A380, with users able to control the four aircraft engines, the landing gear and the rudders. Visitors will be scored on how well they navigate the aircraft, allowing them to compete against family and friends.

Commenting on the opening, Emirates Group CEO Sheikh Ahmed bin Saeed Al-Maktoum said,

By bringing the Emirates A380 Experience and the Emirates Official Store to Dubai Mall, we aim to connect with a broader audience in a high-traffic lifestyle environment and provide them with a piece of the Emirates brand experience regardless of when they next travel.

The A380 simulator is the centrepiece of the 10th Emirates Store which offers a range of popular branded merchandise. Starting as a line of corporate giveaways, Emirates has progressively developed its range of branded merchandise eventually launching its first Emirates Official Store in 1996.