British Airways - My Flightpath

British Airways - My Flightpath

Flight logging is popular amongst frequent flyers and with the advent of Facebook posting upcoming-andcompleted trips has grown in popularity, as sharing flight itineraries always makes for a nice status symbol or conversation starter.

Wanting to give its customers something that would help them to capture the magic of flying, British Airways’ ‘Executive Club’ frequent flyer program has launched its own flight-logging app titled ‘My Flightpath .’

In a similar design to the now retired Flying app, BA’s online travelogue allows passengers to see their flight’s data displayed in several interesting formats, such as how many times around the world they have flown. To encourage future flights and aviation ‘goals’ users can earn a variety of stamps in their digital passport. The app also highlights the destinations and countries that customers have flown to most frequently and charts all the destinations they have flown to on a map.

Whilst still in its infancy, and with a few glitches in the system, such as the inability to process multi-destination itineraries and flights with partner airlines, the BA ‘My Flightpath’ app showcases the depth of the information airlines can gather on their passenger’s flying habits.