Turkish Airlines - When You Dream

Turkish Airlines - When You Dream

A prime example of an excellent storytelling campaign is one that has no need for translation and can work in any language. Turkish Airlines has accomplished just that with its latest video advert . The twominute long footage - in Turkish only - brings childlike wonder back to travel and follows four young children’s attempt to lure a plane to their runway and eventually succeed much to their delight.

In the advert, we see four kids in the countryside looking up into the sky and watching planes pass over. Wondering why the planes never land where they are, they decide to build a makeshift airport to see if this will make an aircraft land. After many failed attempts, utilizing string lights and rubbish to build a control tower, one aircraft finally makes an approach. But in what is the reveal of the story, it skims the makeshift airport and continues just over a mountain ridge into the real airport nearby. The underlying message of the video is to state how Turkish Airlines as a global airline also has a very large domestic network as well.

In an additional sub-story to the campaign, the kids feautured in the video weren’t actors but children of Imecik village, near Antalya. Since the launch of the advert, the kids - who were paid with flights, bikes, PCs clothing as well as cash - have discovered fame and - just like any kid would - have decided to become pilots themselves.

The video has gone viral in many languages and has already amassed 180,000 views in just a week.