Easyjet - National Shakespeare Day

Easyjet - National Shakespeare Day

According to a VisitBritain report, heritage and culture remain one of the key drivers of tourism to the UK. To help promote the UK to international tourists, easyJet launched a campaign to make the 23rd of April national ‘William Shakespeare Day ’.

To back its initiative, the carrier in the last week of April arranged a program of free Shakespearean performances at the airline’s check-in areas at airports across the country to share the playwright’s most famous work. EasyJet also revealed a new William Shakespeare A319 logo jet titled ‘Romeo Alpha Juliet’.

Besides these two larger campaign drives, there were smaller elements as well, including support from (Shakespeare’s hometown) Statford Upon Avon’s Member of Parliament, email newsletters that encouraged people to sign a petition, hundreds of seatback adverts, an article in the airline’s monthly inflight magazine and a world record attempt on the 450th anniversary of Shakespeare’s birth for the ‘highest theatrical performance ’ with the UK’s Reduced Shakespeare Company.

The petition to government can be made if easyJet can receive over 100,000 signatures from UK residents. To help support the online campaign , the airline has created the #shakesonaplane hashtag to promote awareness. So far, the petition has only generated under 1,000 signatures though.