1 minute read
Miami Ad School - Run2Fly
Miami Ad School - Run2Fly
As running marathons attract an international field of amateur participants, they are interesting events for airlines to align themselves with. For example, Air France KLM’s loyalty program has set up a Flying Blue Running community which aims to bring like-minder flyers together.
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AirBaltic’s loyalty program BalticMiles last year launched an innovative ‘Burn The Miles’ app that gave rewards to frequent fliers who jog enough to burn off the same number of calories as miles they have flown.
Those downloading the app were challenged to match every mile they fly with a calorie burned in the space of 24 hours after they land, tracked using the smartphone’s built-in accelerometer. This case study and video explain more about the scheme.
A similar idea is behind an interesting concept dreamed up by students from the Miami Ad School . Run2Fly is an app that rewards marathon enthusiasts by converting their training miles into Virgin Atlantic air miles.
Proposed as a new feature on the Nike Plus app , the Run2Fly concept would work the following way: Users have to download the Nike Plus app, choose the Run2Fly mode and the marathon they want to compete in. The app then calculates the the distance from the marathon locaton to the user’s place of residence, and the number of frequent flyer miles needed to convert into a Virgin Atlantic ticket. Video of how the concept works here .
As Run2Fly is ‘just’ an idea, it can serve as inspiration for airlines to come up with concepts that ‘gamify the running experience’, or any other shared interest among passengers.
