China Airlines - #LoveAtFirstFlight

China Airlines - #LoveAtFirstFlight

Last year, China Airlines used the power of social media to return a lost camera to the rightful owner, generated some earned media in the process.

The following ‘love at first flight’ story recently made headlines in both Canada and the UK and saw companies such as a limo service and a ‘hen party’ service – but no airline – jump at the opportunity to generate free PR.

Irishman Jamie Kelly sought the help of social media users this summer to identify a mystery woman he met on a flight. Kelly’s friends launched the #loveatfirstflight campaign on Twitter after he made a connection with 27-yearold Katie Moreau from Riverport, Nova Scotia (Canada) as they sat together on a Ryanair flight from Barcelona to Dublin in mid-July. The duo got separated when they went through customs and were unable to find each other on the other side. It turns out Katie had been looking for him at the airport too.

Following the ‘online reunion’, Kelly and Moreau went on their first date in Waterford and were picked up in a Chrysler thanks to TLC Limos for a romantic dinner and had champagne thanks to HenPartyCentral.ie, and even appeared on a radio show to relieve how it went. Katie had to fly home to Canada the following day but said she had a great time on their date. The couple admitted there was a “chemistry”, confirming that “there was a good night kiss.”