Alaska Airlines - Champions Never Rest

Alaska Airlines - Champions Never Rest

As part of an ongoing sponsorship with American Football team Seattle Seahawks, Seattle-based Alaska Airlines earlier this year named Seahawks’ Quarterback Russell Wilson as its Chief Football Officer’ (video here ).

As Chief Football Officer, Russel Wilson will appear at company events and take part in airline marketing, while Alaska will help sponsor his community support and charitable endeavors. For example, earlier this year, fans flying Alaska and wearing a Russell Wilson Seahawks shirt were allowed to board the aircraft before all other passengers during the full American Football season.

Alaska Airlines has just released the first two of three comical TV commercials that Wilson shot with 40 production crew members and 13 actual employees on a Seattle middle school field “one hot summer day not long ago,” in the airline’s words.

In the first TV spot, called Training Camp (15,000 views so far), Wilson runs Alaska employees through drills that combine football and airline skills: high knees with suitcases, around cones with a stroller, lost teddy bear drill, snack delivery accuracy (#snackuracy) training, where flight attendants hurl bags of snacks at “passengers” painted on boards attached to golf carts. In a classroom, the employees identify routes: Albuquerque, New Orleans, Atlanta, Cancun.

The second spot, Wisdom Wars (3,500 views so far), sees Wilson trading cliché inspirational sayings with an Alaska Airlines pilot in an effort to help the cabin crew “get game ready.”