Volaris - Llega Mas Rapido

Volaris - Llega Mas Rapido

In Mexico, where cross-country bus trips can be as long as 12 or 15 hours, Volaris - one of the countries low-cost carriers - repeatedly launches innovative campaigns to demonstrate that air travel is no longer out of reach for Mexico’s emerging middle class, and that the airline is essentially competing with the busses for passengers, instead of competing with other airlines.

Following an earlier initiative that saw Volaris offer a free flight to Mexicans with a passion for flying but who had never taken a flight before, the carrier recently used its sponsorship of the Toyota Nascar Mexico Series to come up with an exhilarating way to show the general public the benefits of travelling with Volaris instead of by bus.

Volaris enlisted Nascar driver Rogelio Lopes to approach unsuspecting passengers waiting at a long-distance bus station and ask them where they are going. The driver then offered the person a ride in his race car, delivering him/her to the airport, where to their surprise they continued their journey trip on a Volaris plane.

The video of one of the lucky persons was posted by Volaris on YouTube and the video ended with the tagline “Con Volaris llega mucho más rápido” (“With Volaris it goes much faster”) and viewers could click on the video to be directed to Volaris website.