British Airways - Thank You / #FlyBA2015

British Airways - Thank You / #FlyBA2015

Another user generated content campaign comes from British Airways. The airline has created a seasonal ‘thank-you’ video message in which the airline expresses its gratitude to customers for choosing the flag carrier.

The 70-second video features images sent in by travellers and is distributed across Facebook, Instagram, Twitter and Google + as well as BA’s in-flight entertainment system.

Abigail Comber, BA’s head of global marketing, said:

Featuring our customers at the heart of this campaign is just our way of saying a really big thank-you for sharing those experiences with us this year. They have sent in all sorts of images from oncein-a-lifetime parachute jumps to visits to great global sites like the Taj Mahal.

BA is also running a #FLYBA2015 competition in parallel which invites the public to submit images recommending destinations to others for 2015 by uploading their images to Instagram using #FLYBA2015 and tagging @British_Airways.

Adds Abigail Comber,

With so many places to travel to in the world, it’s hard to decide where travellers should go next. We’ve seen from the photos they shared with us in 2014 what a great year it was with beach holidays, city breaks and new adventures. We want to help people decide where they should travel in 2015 by giving them our suggestions as well as those from fellow travellers.

The winning image will be judged by the renowned Italian photographer Massimo Vitali and the grand prize is half-a-million Avios points, which is enough to get to New York eight times in First Class.