Lufthansa - Flight Mode

Lufthansa - Flight Mode

Many airline passengers appreciate being able to switch their phone to flight mode once on board and to be unavailable for the duration of the flight. But who says that one needs to be in the air in order to take a digital time-out?

That’s the premise behind Lufthansa’s Flight Mode smartphone app (iOS , Android), which aims to help busy people avoid their digital obligations and temptations for a while, particularly during the busy festive season.

And, with the help of the app users can help not only themselves, but also others. Whenever the Lufthansa Flight Mode app is activated it registers every minute in which the smartphone is in flight mode – whether on board or on the ground.

Until December 24, the minutes collected in this way are totaled from all app users worldwide and translated into donations for school and daycare projects in India, Brazil and Benin.

To follow the actual support provided the public can visit the Flight Mode microsite and also see where in the world people are currently enjoying a time-out with the Flight Mode app.

Says Alexander Schlaubitz, Head of Marketing at Lufthansa:

For us, the Lufthansa Flight Mode app is the natural continuation of what we offer our passengers on board, namely a good time. We are aware that many of our passengers lead a hectic life and are often stressed. That’s why we’d like to remind them that they shouldn’t be permanently ‘on call’ – especially at this time of the year.