All Nippon Airways - Your ANA

All Nippon Airways - Your ANA

The past year can be regarded as the year when wearable technologies such as intelligent glasses and smart watches have become mainstream. Besides the hype surrounding Google Glass and Apple Watch, CNN recently reported a niche in consumer electronics that appears to be growing even faster is GoPro’s line of wearable cameras.

GoPro’s high-definition cameras and strapon accessories may have originally been popular with extreme sports enthusiasts and ‘vloggers’ but these days the portable cameras are growing in popularity with mainstream consumers even as smart phone cameras continue to improve.

Inspired by this popularity of wearable cameras, Japanese carrier All Nippon Airways has produced a series of videos that have been made from footage shot by 100 passengers who shared 50 wearable cameras among them.

Called ‘Your ANA’, the airline says it aimed to offer a realistic, first person, view of what a journey in its Business Class actually is about. As ANA put it: Our “Omotenashi” service is hard to tell by words. To experience it, we invite you to join the journey in our Business Class. Through our passengers’ experience, you can actually feel like you are there too.”

Two videos showcasing the ANA experience were created: one on the ground inside an aircraft located at ANA’s Maintainance Center and one onboard an actual flight. A third video shows how passengers are using ANA’s smart phone app.