British Airways - The Welcome Of The Home

British Airways - The Welcome Of The Home

Following British Airways’ successful ‘Visit Mum’ campaign last year, the airline has launched another emotionally charged film designed to engage the Indian expatriate community.

The 4-minute ‘The Welcome of Home’ video is posted on a special landing page touting the airline’s offerings to its target audience.

North America is home to close to three million Indian residents. A large proportion of these people have large extended families back in India and travel back for family events, festive periods and special occasions.

The film follows the story of an Indian woman named Chitra who lives in Toronto and is preparing to travel home to India to visit her family, specifically her grandmother. But Chitra has a surprise for her grandmother; she is traveling to India with her intended fiance seeking the blessing from her grandmother. This is something her grandmother is more than willing to do as she says, “I want to see Chitra get married. Only then will I ask God to bring me up there.”

With the ‘Visit Mom’ and ‘The Welcome of Home’ stories BA is doing its best to make sure the Indian expat community that lives in America and Canada understand the airline truly grasps what that life of separation is like and how it can help eradicate the barriers of geography.

Supporting the effort is a social media contest launching today which encourages expat travelers to share a photo that reminds them of home to @British_Airways with the hashtag #WelcomeOfHome. Those selected will earn the chance to win a trip home for two.