SWISS - Seats For Switzerland

SWISS - Seats For Switzerland

Originally initiated in September 2013, ‘Seats for Switzerland’ invites Swiss residents to win one of 300 SWISS tickets to meet up again with faraway family or friends – relatives, schoolmates, young loves and more – by submitting a story about why they would like to do so. The most touching, emotional and exciting entries would win.

Having proved immensely popular first time around, SWISS resumed the campaign in 2014 with the addition of a mobile film studio that toured the country stopping at 15 locations nationwide to enable people to record their ‘Seats for Switzerland’ story live onto video.

“We’re The Airline of Switzerland,” explains SWISS Head of Marketing Bernhard Christen, “and being close to its population is hugely important to us. ‘Seats for Switzerland’ gives us the chance to give something back to the Swiss people.”

SWISS received over 2,000 touching and emotional personal stories and were assessed by a judging panel consisting of Swiss novelist Joël Dicker, SWISS CCO Markus Binkert and Maître de Cabine Anja Gilgen to find those with the best and most moving reasons for the reunions desired. Three winning stories were also selected based on 30,000 votes from SWISS’ fans on Facebook.

The submitters of the six best ‘Seats for Switzerland’ stories also had a film team on hand to document their reunions. The resulting short films can be viewed on the seatsforswitzerland.com microsite, while highlights also have been uploaded on YouTube and have been shown on Swiss TV and in selected cinemas.