All Nippon Airways - Star Wars

All Nippon Airways - Star Wars

ANA’s new R2-D2 livery 787-9 Star Wars jet has all the makings of a new hit as the latest airline movie franchise cross promotion as it got the world’s attention and delighted generations of loyal Star Wars fans.

R2-D2 is the courageous and faithful companion of the humanoid robot C-3PO, who can always be counted on when he is most needed. Even when he faces set backs, he persists in his mission to serve—a great analogy for ANA’s own commitment to service.

The YouTube video has had nearly half a million views, while ANA’s “new jet..star” Tweet-troduction was retweeted over a thousand times and favorited nearly 700 times. On Facebook , it has over 10,000 likes and 20,000 shares, and the story of the charming robot’s new jet was covered by major media outlets around the world.

Air New Zealand made a similar connection with a global audience with its Lord of The Rings campaign. Vueling also aligned its brand with the global hit Game of Thrones. These epic stories appeal to audiences of all ages around the world.

ANA accompanied the reveal of its R2- D2 jet star, with a Star Wars landing site on which it promises “a range of novel initiatives to follow.” Like any good storyteller, ANA is keeping its global audience in suspense on the details.