Delta - The Gift Back Project

Delta - The Gift Back Project

Following JetBlue’s ‘Fly It Forward’ initiative (covered in the January 2015 edition of this report), Delta has launched ‘The Gift Back Project’ in partnership with American Express.

With its theme: “Let’s make good things happen to good people,” the Gift Back Project asks: “Who’s the most selfless person you know?” In partnership with American Express, the Delta SkyMiles Credit card team lets folks gift individuals whose everyday giving nature they most admire with any gift they’d like, up to USD15,000.

Delta promoted the initiative on social media with the hashtag #TheGiftBackProject.

The first person to receive her gift was Red Cross volunteer Karin Newport, who was nominated by a colleague at the Red Cross and received a trip to visit family in Portland.

Delta’s video documenting Karin’s life as a Red Cross volunteer and mother of four including a small child with Downs syndrome is also shared by the Red Cross on their website. Delta will be receiving nominations for future winners up to June of this year.

Successful charitable initiatives help humanize companies. They do more than just appeal to the heartstrings by paying something back to the community and reflect a company’s values with something stronger than words: good deeds. That’s something everyone can get behind.