Etihad - Premium Help

Etihad - Premium Help

Etihad Airways has launched the exclusive Etihad Premium Twitter account to engage with Gold and Platinum members of its Etihad Guest frequent flyer program.

Etihad Guest members must apply to follow the locked account by submitting a copy of their membership card, date of birth, postcode, and Twitter handle to a dedicated email account which processes the request.

Approved VIPs will enjoy special offers and dedicated news content, tailored to their interests, along with 24-hour service in Arabic and English with a guaranteed reply time of 5 minutes.

“The new channel aims to enhance the experience of our most valued guests by offering them a personalised service and delivering a range of unique benefits,” said Elizabeth Selby, Etihad Airways’ Head of Social Media. “It also allows Etihad Airways to create highly focused campaigns and build stronger relationships with its premium audience through meaningful conversations.”

Some questions arose about whether a dedicated Twitter account would resonate and prove valuable to the airline’s high-tier customers, but one PR expert told Gulf News : “As we move on in the virtual world, more such exclusive platforms will be needed to have an engaging conversation with the customers,” Prem Ramchandran, managing director of White Water Public Relations in Dubai said, adding: It will be an education process. However, as [with] any social media platform, the success will be determined by the value that the Twitter channel will provide, and eventually how that benefits the members,” he said.

Since its launch at the end of May, the dedicated account has gained over 700 followers and sent nearly 700 tweets.