Turkish Airlines - #DelightfulStories

Turkish Airlines - #DelightfulStories

Turkish Airlines has launched a new Delightful Stories campaign which aims to encourage people to achieve their dreams and inspire others to do the same. Through its Delightful Stories, the airline features stories of those who have pursued their passions and broadened their horizons on the storytelling microsite delightfulstories.com .

Comments the airline on the campaign:

Delightful Stories is a project that aimed to trigger audience’s curiousity and instinct of following their dreams. We want to get a spark in their minds in to make them dream again (even about the impossible) and try hard to accompish. It can be love, climbing to Everest or building a handmade bridge on a wild river to let children go to school. Each story will hold a different emotion, and touch people’s lives in a particular way, inspiring them to run after their dreams.

The first tale, “Staff Benda Bilili, a Dream Followed by Heart,” features a group of Kinshasa musicians, some of whom suffer from disabilities caused by polio, yet pursued their passion for music ultimately performing on stage at Europe’s music festivals and around the world. The story of Staff Benda Bilili can be seen on YouTube (over 2 million views already) and on the microsite.

The project will last one year and at the end of the project, a jury composed of the owners of the stories published on the website will choose a participant who, just like them, chase her/his dreams but couldn’t yet achieve them. Turkish Airlines will make this participant’s dream come true and her/ his story will be the last one of the project.